updated 08:45 am EDT, Fri July 15, 2011
Millennial July data shows iOS revival in share
iOS bounced back in June as new data from Millennial Media showed faster growing use and app support. Android still grew slightly from the month before in smartphone OS traffic to 54 percent versus Apple's 26 percent, but the iPhone was growing faster. Impressions from iOS devices had grown 18 percent in the spring compared to Android's 11 percent.
BlackBerry, Symbian, and Windows Phone hits also grew faster than Android, although their much smaller traffic share led to very little change in their positions.
App success swung back more visibly towards Apple. Its combined platform leapt from 45 percent of app revenue a month ago to 49 percent in June. Most of the revenue shift came at Android's expense after it slipped to 41 percent, although app income for Windows Phone and other platforms also went down.
The traffic boost will have come solely from iPhone users and may have been helped by the Verizon model curbing Android's appeal. App revenue, however, could be credited partly to the iPad. Non-phone devices grew by 13 percent in a category where Android has largely been absent.
Millennial added that it saw a significant trend towards tablets like the iPad replacing the use of existing hardware. Only 19 percent were using the iPad as more of a TV substitute, but 23 percent were using tablets more as e-readers. About a quarter were using their tablets more as substitutes for computers.
Among individual phones, Apple largely kept its top spots both as the biggest manufacturer and having the most popular individual model. Android made slight gains and still had 16 of the top 20 devices, but gains were mostly from old phones such as the original Motorola Droid and the HTC Evo 4G.