updated 12:35 pm EDT, Mon July 18, 2011
InMobi hints iPhone has passed Nokia in data use
A symbolic changing of the guard has occurred this spring as InMobi revealed that the iPhone has passed Nokia's lineup in mobile ad traffic in Europe. Apple managed to grow 3.3 points to reach 19.5 percent of all European ad data where Nokia lost nearly a whole point to sink to 18.7 percent. The gain was helped by Nokia's weakness in smartphones; ad hits from advanced devices grew 31 percent, where basic feature phones grew at a slower 21 percent.
The iPhone's rise was rapid enough to dent Android. Google lost a large five points of mobile ad traffic to reach 24.9 percent and potentially within Apple's striking distance. Even RIM grew as low-end messaging phones like the BlackBerry Curve 3G helped it leap over six points to 15.7 percent.
InMobi's results don't directly mirror market share but do reflect Apple's particularly strong European share and Nokia's fall from grace in what was once its safest market. Nokia's since-acknowledged slowness to adapt to more advanced iPhone and later Android devices led to its Symbian-led platform falling out of favor. It hopes to bounce back with its first Windows Phone devices this year but risks bleeding too much share to recover.
In the US, InMobi also suggests a resurgence for the iPhone and saw Android lose four points to 33.2 percent where the iPhone surged ahead 11 points to 29.3 percent. [via VentureBeat]