Printed from http://www.electronista.com

Kobo moving Borders users over to is own e-book store

updated 11:10 pm EDT, Mon July 18, 2011

Kobo reassures in wake of Borders' death

Kobo reached out to assuage readers in the wake of Borders' eventual death with promises that devices like the eReader Touch Edition and book purchases would carry over. The e-book firm had already been moving customers over from the Borders-specific accounts over to Kobo's own. Readers should have access to all the same books but also stay more current on apps and features.

No mention has been made of what will happen to Borders' minority stake in Kobo.

The Canadian company latched on to Borders as its way of getting an exclusive place in the American market. Amazon and Barnes & Noble both had inherent advantages by running both the bookstore and the device that Kobo couldn't replicate on its own. Kobo has a deal for Best Buy that will help alleviate its device sales but may now have to count on its apps and its sales in Canada, Germany, and elsewhere to shore up its performance.

Borders' liquidation and formal end are believed to stem more from its slowness to adapt to digital rather than the merit of Kobo's e-readers, which the bookstore only began pushing in earnest near its end. [via TechCrunch]



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Adesso Xtream S3B Bluetooth speaker

Finding a speaker purpose-built for a specific need is challenging. Even when a Bluetooth speaker can be paired with a mobile device, ...

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News