Data Robotics officially rebrands company under Drobo label
updated 05:55 pm EDT, Mon July 18, 2011
Move follows marketing focus as Drobo
Data Robotics has announced that it has officially changed the company name to Drobo. The move follows several years of product releases under the Drobo brand, which has been used for a wide range of data storage products for consumers and enterprise customers. Although the company had maintained the original name since its inception in 2004, references to Data Robotics late last year were dropped from marketing and press materials.
"Our customers and resellers have come to recognize us by the Drobo brand and product name so we decided to make it official," said CEO Tom Buiocchi. "We're just doing what they told us to do."
Aside from the name switch, the company has also announced that it is moving to a larger corporate headquarters in San Jose, California.
