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Apple drops white MacBook

updated 09:10 am EDT, Wed July 20, 2011

Apple axes white MacBook as Air takes over

Apple in updating the MacBook Air has quietly dropped the white, plastic MacBook from its lineup. The disappearance marks the end of the series first introduced in 2006. It also represents the first time since the iBook that a white polycarbonate plastic notebook wasn't part of Apple's lineup.

The company has been reached for comment on the switch but hadn't had an opportunity to respond as of this writing.

Dropping the white MacBook is likely a reflection of both the rapid rise of the redesigned MacBook Air and the drop-off of the old design. Although the old system had a considerably faster processor and more expansion, its relatively heavy design and overlap with the 13-inch MacBook Pro gave users very little reason to buy in. The MacBook Pro has regularly been Apple's most popular system.

Air sales in the meantime are known to range into at least several hundred thousand per month and, with the much improved upgrade Wednesday, are rumored to hit 1.5 million per quarter, or enough to be half of Apple's entire portable mix. White MacBook sales are suspected of tanking to under 100,000 a quarter and not enough to justify.

The exit may upset some educational buyers. Apple originally began using polycarbonates with the iBook to give schools a relatively shock-proof design. New models have the advantage of SSDs that won't skip in a fall but which are potentially more prone to drop damage.



By Electronista Staff
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Comments

  1. lamewing

    Dedicated MacNNer

    Joined: Aug 2004

    +1

    Little reason

    Little reason to buy other than it was cheaper than the Macbook Pro and had (at times) the same processing power . I guess those days are over. Buy the cheaper Macbook Air (than the Macbook Pro) and get less battery and less CPU capabilities.

  1. psdenno

    Fresh-Faced Recruit

    Joined: May 2003

    +3

    It will be interesting

    It will be interesting to see which model school districts buy now that white, inexpensive, & durable are no longer among the available features.

  1. TomSawyer

    Fresh-Faced Recruit

    Joined: Jan 2008

    +3

    Schools are going iPad

    WHERE'S THE MACPRO UPGRADE???

  1. bjojade

    Fresh-Faced Recruit

    Joined: Jun 2007

    +2

    Durable?

    Is the white plastic machine really any more durable than the light weight aluminum air?

  1. vintagegeek

    Fresh-Faced Recruit

    Joined: May 2007

    +2

    No Deal

    The MB Air is not a computer you buy for your teenager and certainly not for your college bound son or daughter. With no DVD/CD drive and barely any disk space for their songs, movies, games, etc it leaves only the MB Pro 13 inch. At $1200 plus taxes it is getting expensive. Effectively a 20% jump in price for an entry level portable. And the default hard drive on the MBP 13 inch is only 320 GB. Come on Apple. How cheap do you have to be. It should be at least 500GB.

  1. chucker

    Fresh-Faced Recruit

    Joined: Mar 2007

    0

    dent proof

    People who want to add covers to their computers to make them more durable, should look at the multitude of polycarbonate covers available for all the macbooks - in particular the ones from Speck just clip onto the computer (making it almost an ibook, but with choice of color).

    With these covers readily available, the justification for a ToughBook becomes pretty small

  1. facebook_Ashley

    Via Facebook

    Joined: Sep 2011

    -1

    dirty easily

    Sad to hear that they drop the white. Most likely is the material problem. Every buyer of macbook white would certainly complain that it is no longer white after some period of usage. Too bad that they could not get a suitable material to make it clean always. The way that I keep my unibody white clean is to apply wrist rest skin by skinstyler.com and it works. Thus a higher reselling value when I want to dispatch it in ebay and the new owner could just remove the skin and get a totally new clean white unibody macbook.

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