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Good: iPad makes up 95% of work tablets, Android shrinking

updated 10:00 am EDT, Thu July 21, 2011

Good says iPad gaining over Android in enterprise

A new study from Good Technology (PDF) has suggested that the iPad was not only the leading tablet in enterprise but that it was gaining over Android in the workplace. Apple's tablet made up over 95 percent of the activations on Good's service where Android dropped down to 3.1 percent. Good attributed it both to Apple's much more established deployments in business as well as a greater likelihood that anyone bringing a tablet of their own would choose an iPad.

"We attribute the large gap between iPad and Android tablet activations to the combination of user preference among our 'BYOD' users and large deployments of company-owned iPads, especially in verticals like financial services and healthcare," Good's senior corporate strategy VP John Herrema explained to AllThingsD.

The disparity would eventually narrow, but there was no chance of that in 2011 since the iPad 2 had "too much momentum" for Google to reverse its direction.

Apple still had the overall edge. Both AT&T and Verizon iPhones were the most activated devices of any kind on Good, followed by both iPads and the iPhone 3GS. The most popular device among sinking Android numbers was the Motorola Droid 2 Global where even the three-year-old iPhone 3G was seeing more new sign-ons than the HTC Evo 4G and Thunderbolt (Incredible HD).

Good isn't completely representative of mobile in the workplace but, in serving 182 companies in the Fortune 500, is a clue as to overall trends. Apple in its spring results said that 86 percent of the Fortune 500 was testing or actively using iPads, an increase from 75 percent at the start of the year. Its headstart on enterprise support, much larger app pool, and wider distribution has given it an edge where Android's support and apps are relatively rough.

By Electronista Staff


  1. gprovida

    Junior Member

    Joined: Feb 2006


    Good Is On Track to Loose This Market

    Good has been very slow to add features and capabilities on iOS Good services, including PK/encrypted email and size and diversity of attachments it supports. This reminds me of 5-7 years ago Good got dumped for Blackberry and Mobile MS Exchange. Opportunity knocks and is anyone at home in Good.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Android tablets have shrinkage...

    So, what else is new. I only hope that Apple crushes the Android tablet market like an ugly bug and turns the iPad into the next iPod market. I think the consumer market should reflect the corporate market as far as tablet market share is concerned. Apple needs to lock up both areas with the iPad so there's no possible way for Android tablets to gain a foothold.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    It's the experience, stupid.

    Google can get away with slavish copying and barely-good-enough mashed up code in the smartphone space. Because cell phone users are surprisingly tolerant of sub-par user experiences. Especially in the corporate market, where it's just a business tool, not a lifestyle statement. (This is they key to Microsoft's success, by the way. "We just use what they give us. Whatever works is good enough.")

    But strip out the phone and poof: the "computer" part of the device becomes all-important. And on a pad computer, the user experience is everything. Apple knows this, they've created the best experience, and that has expanded the computer market down into the less-technical demographic. Into the vast middle of the bell curve who use legacy computers but don't like them.

    Suddenly, "barely good enough" isn't acceptable any more. Not even in the workplace. Apple is cracking the corporate market with popular demand. Not by locking IT departments into contracts. Not by forcing admins to take expensive training courses that invest then in the old way.

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