Printed from http://www.electronista.com

Netflix: Facebook integration soon, rate hike a short hit

updated 05:30 pm EDT, Mon July 25, 2011

Netflix talks Facebook tie-in and prices in Q2

Netflix in discussing its spring results (PDF) confirmed plans for a Facebook integration feature, albeit with limits. The company planned to allow sharing video recommendations over Facebook before the end of the summer. To avoid possible legal ramifications from the US' Video Privacy Protection Act, however, the company planned to serve Canada and Latin America at first.

Ambiguous wording in the VPPA made it a legal risk, Netflix said.

The video rental service also deemphasized the impact of its effective rate hikes for most viewers. It expected that revenue would only grow slightly during the summer as subscribers either cancelled or opted for a cheaper tier than they had been using before. A recovery was expected in the fall.

Netflix has been showing mixed results. It now has a total of 24.6 million subscribers in the US and another million in Canada, both in line with expectations, but the lowered hopes for the summer of $828 million in revenue and no more than $1.07 earnings per share were lower than what investors were hoping for.

The results also showed how much of its strategy now leaned on streaming. By the end of the summer, Netflix expected 22 million of its subscribers to have streaming in their plans, either by itself or with DVDs included. The largest group, 12 million, would have both while 10 million were streaming only. Just three million would only be using DVD rentals.

Streaming is not only less expensive for Netflix to run but is also key to much of its ubiquitousness. Netflix is available on many TVs, set-top boxes, and Blu-ray players along with every major video game console, all iOS devices, and some Android hardware. DVDs and Blu-ray movies have stayed on mostly to fill out the catalog for those who want more recent movies but have been less essential as the catalog fills out.



By Electronista Staff
toggle

Comments

  1. chas_m

    Moderator

    Joined: Aug 2001

    -1

    Dagnabbit!

    Steve was right again. He said DVDs wouldn't last, that it would all be downloads and streaming. We're not quite there, but it's happening exactly as he predicted.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, if ...

Sponsor

toggle

Most Commented

 
toggle

Popular News