Printed from http://www.electronista.com

Toys R Us next up to carry Amazon Kindles

updated 02:40 pm EDT, Wed July 27, 2011

Geoffrey the giraffe to pitch eReaders to kids

Toys R Us has committed itself to e-readers in earnest by carrying devices of its own. The toy retailing giant will begin selling the Amazon Kindle in its stores starting this Sunday. Toys R Us will stock three models, the Kindle Wi-Fi in graphite, the Kindle 3G in graphite, and the Kindle Wi-Fi with Special Offers.

The Kindle is not the first e-reader to be carried by the toy retailer. It also sells the Pandigital Personal eReader. Amazon's much larger stake in the category, however, could lead to significantly higher sales.

E-books have been gaining in popularity. In May, Amazon announced that digital reading media outsold paperbacks and hardcovers for the first time. Toys R Us is following the trend of other retailers who have responded to the demand for digital books and started carrying eReaders. Kindles, Barnes & Noble's Nooks, and other eReaders have found their way to shelves at office supply stores, electronics stores including Radio Shack and Best Buy, warehouse stores such as Costco, and even mass merchandisers Walmart and Target.

Toys R Us did not announce any special pricing, but it is offering a $10 gift card with a purchase until August 6.





By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Tylt Energi 2K Travel Charger

Backup batteries and device chargers are objects that many users take for granted. They often only one dimensional, restoring the batt ...

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

Sponsor

toggle

Most Commented

 
toggle

Popular News