updated 05:10 pm EDT, Wed July 27, 2011
Store follows company's placement tactics
Microsoft is finally preparing to open its Seattle store, which has been placed directly opposite one of Apple's retail outlets. On the Microsoft Store official Facebook page, the company posted an image of the building, which is still under construction, along with a comment promising to open the University Village location sometime in the fall.
The store follows Microsoft's placement strategy, which appears to aim for close visual proximity to Apple Stores. The new location will replace the Miller-Pollard furniture shop, separated from the competition merely by a parking lot.
It is unclear if the new store, located near Microsoft's home turf, will generate more revenue than many of the company's other locations. Traffic and sales numbers have yet to be disclosed, though unofficial reports have pointed to lackluster performance.