Printed from http://www.electronista.com

Amazon tablet seen as a Nook Color rival, not iPad

updated 06:25 pm EDT, Thu July 28, 2011

Amazon tablet downplayed as color e-reader

Amazon's upcoming Android tablet may just be a competitor to the Nook Color rather than an iPad rival. Insiders added Thursday that it would really just be an "advanced e-reader" that, like Barnes & Noble's hardware, had a color screen and some apps. The focus, SAI heard, was on filling a hole where the Kindle was "most vulnerable."

Most rumors surrounding the tablet have it carrying a roughly nine-inch screen. Amazon has reportedly been keen to keep the price low by foregoing the camera and using simple two-point touch. Android would get at least some modifications, though these may be to preload Amazon's services, like the Appstore, Amazon MP3, and Kindle.

Amazon has long been rumored envious of the iPad's success and its potential to undermine Amazon's book, music, and video services. In the short term, though, many believe it has been alarmed by the rise of the Nook Color. The company may have had good motive, as it lost the lead in e-readers after almost four years of dominance.

Using Android could be a costly sacrifice for Amazon. Although it has a patent deal with Microsoft for Linux, it might not have the same for Android and could be made to pay royalties as part of Microsoft's shakedown campaign. The rates could be steep as well given Barnes & Noble's revelation of very steep royalty rates that make Windows Phone cheaper to use than a competitor like Android.



By Electronista Staff
toggle

Comments

  1. lshaner

    Fresh-Faced Recruit

    Joined: Aug 2010

    +1

    grey-scale -> color for books

    What is Amazon doing about the fact that all current kindle books are grey-scale?

    I'm not about to buy a book on photography or astronomy that isn't in color and anybody who did buy such a book on kindle will still see it in grey-scale on the Amazon's new android tablet. That's messed up.

    The book content itself is grey-scale...they'll have to re-issue the content.

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004

    0

    mp3 player, app store, color

    it just has an app store, music service, ereader - but its no competitor to an iPad.

    Well spin it anyway you need to - the fact is the Nook Color, and likely the Amazon tablet, are going to be popular tablets that do many of the same things as the iPad. I guess Apple will be happy not to count them, and they'll be happy not to be competing...

    but I say - can you be in any more denial?

  1. nat

    Junior Member

    Joined: Mar 2002

    -1

    denial?

    what are you on about? where did you read that?

  1. ethical_paul

    Fresh-Faced Recruit

    Joined: Mar 2002

    0

    Take the easy road

    There is this giant gulf of emptiness between e-readers and tablets (at least good ones like Apple's).

    Amazon now admits this gulf (apparently sunshine glare is not as big of an issue as they were hoping it would be).

    They admit it by creating something to fit in the low end of that gulf that won't have to compete against iPad (because they know they can't) but will be able to compete against the color Nook.

    They are definitely staying at the shallow end of the pool.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Sponsor

toggle

Most Commented

 
toggle

Popular News