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Apple TV update adds streaming TV purchases, Vimeo

updated 12:55 pm EDT, Mon August 1, 2011

Apple TV gets Vimeo and purchased videos

Apple slipped out a new Apple TV update on Monday with a pair of major updates. The new upgrade lets users buy and stream TV shows directly from the media hub, even including those they had already bought through iTunes. Apple TV owners previously had to rent TV shows and were limited to just ABC and Fox shows as a result.

The update also brings Vimeo playback. Much like the YouTube component, viewers can look for and play videos as well as check their existing subscriptions or a Watch Later queue. Videos here are organized into categories, and it's possible to view based on likes, not just full subscriptions.

We checked the Vimeo feature and found it navigating very much like the YouTube app, although all the queuing features potentially make it easier to use. It does support HD, and Vimeo is helpful enough to have its own HD showcase category for footage that makes good use of the higher resolution.

Updating from the device is quick and takes just a few minutes with the reboot included.

The iTunes TV purchase streaming may be a hint of similar rights for movies coming soon and Apple addressing one of the most frequent complaints of the Apple TV, its dependence on the local network for purchases. Most competing digital media hubs with purchased movie support will remember a user's catalog and stream directly instead of asking them to have a local copy.

By Electronista Staff
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  1. bleee

    Mac Enthusiast

    Joined: Mar 2002


    Please add Pandora music streaming

    Apple please add Pandora music streaming or at least have it so that devices running Pandora apps iPhone/iPad/iPod Touch can stream audio to Apple TV's

  1. lamewing

    Dedicated MacNNer

    Joined: Aug 2004


    Not selling it

    I was close to selling my Apple TV due to its limitations considering it IS an iOS device. I guess the Apple TV has another 3 - 6 month reprieve. Apple really needs to allow Apple TV app development SOON.

  1. ATPTourFan

    Fresh-Faced Recruit

    Joined: Apr 2003


    Amazon Video

    Please, Apple, allow Apple TV to stream Amazon Prime Video. It's too easy to just get a Roku and have more features at a lower price now.

  1. bluejammm

    Fresh-Faced Recruit

    Joined: Jul 2006



    I still can't believe we can't get Pandora on it!

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