Printed from http://www.electronista.com

EA CEO downplays importance of 3D gaming

updated 12:25 am EDT, Tue August 2, 2011

Exec claims 3D gaming not well received

Electronic Arts CEO John Riccitiello has reportedly downplayed the significance of 3D technology in the gaming market. In a shareholder meeting, the executive suggested 3D gaming has yet to prove profitable. The company is said to be focusing instead on social and web-based features.

"Frankly, we have not seen a big uptake for 3D gaming," Riccitiello said, according to quotes posted by Gamasutra. "We haven't seen a big uptake for 3D televisions in the home, at least not yet."

The CEO argues that "a lot of us" consider 3D gaming environments to be more appealing on a 2D display.

"We've seen really high returns [from online and social innovation], and very poor returns focusing on 3D," Riccitiello added. "So our allocation of resources have been toward the new innovations that are growing more rapidly."

Although 3D appears to have proven profitable in movie theaters, some gaming companies have not achieved the same luck. Nintendo recently slashed the price of its new 3DS handheld console, amid reports that the device is being outsold two-to-one by older models with 2D displays.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Tablo DVR

With over-the-top content options growing past Hulu and Netflix, consumers may be finding it harder to justify paying a monthly fee fo ...

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Sponsor

toggle

Most Commented

 
toggle

Popular News