updated 01:00 pm EDT, Wed August 3, 2011
HBO Go may hit Xbox and PS3 soon
Time Warner head Jeff Bewkes said during a results call Wednesday that HBO Go was expanding beyond mobile apps. He expected it to arrive on Internet-capable TVs as well as game consoles in the near future. No signs were given of exactly when or on what platforms.
The existing Android, iPad, and iPhone apps were still proving popular, the CEO said. Another million downloads had come through in the past month to bring HBO Go's total downloads to four million since it had launched in April.
Mobile apps had not only led to more flexible viewing but more viewing as a whole. Those who had one of the apps ended up watching extra beyond what they did before.
Time Warner requires a subscription to a supporting traditional TV provider to get to HBO Go but so far hasn't had much pressure to open it up to others. The content producer has a prime interest in preserving its lucrative cable and satellite deals, including with its split-off Time Warner Cable, and considers it a bonus that encourages users to stay on rather than a way to serve cord-cutters going online only.