Printed from http://www.electronista.com

Sony PlayStation Vita will miss US and Europe Christmas

updated 08:45 am EDT, Thu August 4, 2011

PS Vita international launch to start in 2012

Sony deputy Kaz Hirai has told Bloomberg that its anticipated PlayStation Vita handheld will miss the important Christmas shopping season in the key US and European markets. Hirai confirmed, however, that the PS Vita would launch in its home market of Japan before the end of 2011. The phased international rollout would begin after the Japanese launch in early 2012.

Hirai maintains that although Sony needs to work on keeping the cost of its product portfolio in check to maintain its competitiveness, the PS Vita will retain its $249 price tag on launch. This is despite Nintendo recently slashing the cost of the PS Vita's main competitor the 3DS handheld console from $250 to around $170.

Both companies also face increasing competition from Apple, almost by stealth, with its three-pronged iOS strategy in the iPad, iPhone and iPod touch all making increasing inroads into gaming the territory once dominated by the Japanese gaming giants.




By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. sammaffei

    Fresh-Faced Recruit

    Joined: Sep 2004

    +2

    Not out by X-Mas

    Epic FAIL Sony... Apple will chew into more of your market space. Nintendo will have 3Ds (price reduced) in full gear by the end of October. Also, Christmas is possibly the only time anyone is going to spend money in this crappy economy.

    Release it in March and only the hardcore folk will buy it. That is not a large enough group to maintain platform viability. If you can't get it there for Christmas, give up! You've already blown it!

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

Sponsor

toggle

Most Commented

 
toggle

Popular News