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Study: Android rules the southern US, iPhone the north

updated 11:35 am EDT, Fri August 5, 2011

Jumptap shows regional split between iOS, Android

An uncommon study from Mobile ad firm Jumptap has revealed a distinct regional split in the US based on mobile OS tastes. Looking at areas where it got much more traffic from one platform, it saw Android dominating primarily in the south and southwest of the country. The iPhone dominated the northeast and mid-west, particularly in New England, while the BlackBerry had small pockets of support scattered across the country.

Researchers didn't attempt to explain the differences, although they did liken it to a Civil War-like North versus South cultural split. New York state, one of the few in the northeast to go BlackBerry, may have been helped by the high concentration of bankers and other businesspeople still using RIM.

The study also gave a glimpse into the possible ownership share for mobile platforms outside of rivals like Millennial Media. Android was out front at 38 percent, but the gap with iOS was small with Apple at 33 percent. The BlackBerry was a distant third at 22 percent, and every other platform was at five percent or less.

Jumptap's demographics don't completely mirror the field. At 83 million individuals, though, it's large enough to help reflect at least current trends. Among its own users, it knew that iPhone owners were much more likely to be responsive to ads than Android users, hinting that developing for iOS was still more profitable in spite of the number of Android users.





By Electronista Staff
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Comments

  1. kerryb

    Fresh-Faced Recruit

    Joined: Aug 2001

    +3

    New York blackberry?

    I never see anyone with a blackberry where I live in NYC, they all must still be concentrated on Wall Street.

  1. fjose1929

    Fresh-Faced Recruit

    Joined: Jul 2011

    +2

    Geniuses

    Baloney.

    How can this be, when based on VZ and ATT financial reports for the last Q, iphone sales clobber pseudo-jave phone sales 2 to 1. Tmobile and Sprint reported sales of smartphones that do not even come close to the total pseudo-java phone sales made by VZ and ATT.

  1. viktorob

    Fresh-Faced Recruit

    Joined: May 2011

    0

    Sounds normal..

    Please don't get me wrong, I'm Latino too, there is a lot Latino communities in south USA and they like to buy imitations, not originals. There are a lot of Gucci, Prada, Armani, and many other imitations in LA; And the new waves of imitations are gadgets, people here in the south buy the "YPOD" instead of the "iPod", or the "Mizui HiPhone" instead of the "iPhone".

    My point is that there is no surprise that Android is more popular in the south states since much on the people in there like to buy cheaper imitations instead of the real product.

  1. Hash

    Mac Elite

    Joined: Apr 2001

    -3

    comment title

    Only rednecks use Andrrrroid

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    -1

    Verizon strong in southern states?

    I wonder if there's any correlation between Verizon market share in the southern states and Android popularity in those states. If there is, then Android popularity there will drop off due to two factors. 1) iPhone 5 release. 2) Subscribers will come off contract, and most of them will want an iPhone 5.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +3

    Re: New York blackberry?

    I never see anyone with a blackberry where I live in NYC, they all must still be concentrated on Wall Street.

    Well, if you don't see them, they must not exist!

    Or someone might point out that new york is more than just the city, and more than just the little section of the city you live in.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -2

    Re: Geniuses

    Baloney.

    Of course it's Baloney. It says that not everyone uses an iPhone. Since we know everyone does, this study must be false.

    How can this be, when based on VZ and ATT financial reports for the last Q, iphone sales clobber pseudo-jave phone sales 2 to 1. Tmobile and Sprint reported sales of smartphones that do not even come close to the total pseudo-java phone sales made by VZ and ATT.

    Because total sales mean nothing. iPhone users tend to be fanatical about upgrading to each new version, and how many of Verizon's sales of iPhones were to dissatisfied ATT iPhone users?

    So, you can sell twice as many phones. But if that extra amount is going to the same people who bought last years model, the market share actually hasn't doubled.

  1. eclux

    Fresh-Faced Recruit

    Joined: Jul 2008

    0

    relative distance

    I am amused that the 5% gap between Android and Apple is characterized as "small" but a gap only twice as big as "small" puts Blackberry at what's described as a "distant" third behind Apple.

  1. facebook_Jean-Robert

    Via Facebook

    Joined: Aug 2011

    0

    c***

    How do they come up with this c***?

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