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ASUS falls short on netbooks, moves 300K tablets a month

updated 11:10 pm EDT, Mon August 8, 2011

ASUS up on tablets but down on netbooks

ASUS on Tuesday local time posted strong results that confirmed the rapid fall of netbooks but also gave the company hope through tablets. The Taiwan PC builder's CFO David Chang admitted ASUS would fall well under its original goals for netbooks in 2011 and would ship just four million to 4.5 million Eee PCs this year, as much as a third under its original six million-unit target. Tablets like the Eee Pad Transformer, however, were helping make up for the gap, Chang said.

About 300,000 of the predominantly Android-based tablets were shipping every month. While the number wasn't as high as the 500,000 netbooks a month that ASUS originally wanted to ship, the tablets were more valuable since they commanded higher asking prices. An Eee Pad Transformer officially costs $400 where most Eee PCs cost around $300.

Full-size notebooks were also up, Chang added: the company had hit a record of 1.3 million notebooks a month. Many expect the company's combined netbooks and notebooks to reach 18.5 million to 19 million a year.

As a whole, ASUS made the equivalent of $1.1 billion in revenue in July, up 38 percent from a year ago and 13 percent more than it made just this past June.

While Microsoft won't suffer too greatly given ASUS' higher notebook shipments, the results reflect an overall plunge in netbook sales instigated primarily by the iPad. Other PC vendors that were overdependent on netbooks, like Acer, haven't transitioned as gracefully and have seen their PC market share drop sharply with tablet sales not growing quickly enough to make up the difference.

By Electronista Staff
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  1. Alfiejr

    Fresh-Faced Recruit

    Joined: Aug 2008


    comment title

    oh please, not the same old "shipped" but-we-don't-know-how-many-actually-sold. doesn't anyone in "journalism" press for a straight answer anymore? bunch of web wimps.

    anyway at that rate maybe a million or so Transformers have been "shipped" since US sales started at the end of April. and the price has dropped by $50 already at Amazon ... but still, the low end of the Android tablet market is probably a smart place to be. it might turn out the only place to be.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    Those Poor Models!

    I'd hide my face if I had ASUS written all over me too.

    And if you think Asus' products are embarrassed about it, just look at the two girls in the picture.

  1. BigMac2

    Forum Regular

    Joined: Dec 2000


    Netbook have been killed by M$

    I don't know if many of us remember when netbooks first appear all of them was running Linux, a year later Microsoft has successfully force everyone to push Windows XP on netbooks and now every netbook is bundle with Windows. Many of us getting tired of Windows, i'm nostalgic of the 80's when home computing was a lot more diversified than Windoze PeeCee monolithic culture.

  1. Mr. Strat

    Forum Regular

    Joined: Jan 2002



    Pssst...netbooks are dead. They were a crappy idea to begin with. Let's move on.

  1. byRyan

    Fresh-Faced Recruit

    Joined: Jun 2007


    netbook fad explained

    Here is what happened with the netbook fad....
    "Hey look at that, its a tiny computer"
    "cool, I want one"
    "Hey, these are cheap, thats cool, I want a tiny computer too!"

    and then people started actually using them
    "This tiny computer is to small to type on and too slow to use"

    thus ended the netbook fad

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