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Apple outs new sub-$1K iMac for schools [U]

updated 07:30 am EDT, Mon August 8, 2011

iMac may dip below 1000 again with new model

(Update: real) Apple has updated its iMac for certain educational and institutional customers at the Apple Store. A 21.5-inch model is available with a dual 3.1GHz Core i3 and a modern AMD Radeon HD 6750M for graphics, instead relying on reduced storage and memory, along with the slight processor drop, to bring the price to $999. The design trims memory to just 2GB of RAM and storage to a 250GB hard drive.

It follows a pattern of Apple having a special, low cost iMac available to help address bulk purchases at schools and other large-scale buyers. Traditionally, Apple hasn't made this available to the general public but can sometimes make it available to individuals who qualify for an educational deal.

The company has regularly had a cheaper all-in-one desktop for these customers ever since the eMac and, to some extent, the original iMac. Education is still considered one of the important focuses at the company and is a much more price-sensitive category than the home, where the base price is $1,199.



By Electronista Staff
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Comments

  1. Wingsy

    Fresh-Faced Recruit

    Joined: Apr 2005

    +11

    Few Months Late?

    Haven't most schools already made their purchases for the coming school year? I don't know of any school budget that can pull the trigger on this purchase with just a couple of weeks left before school starts. I think they have already done what they're gonna do.

  1. SergioRS

    Fresh-Faced Recruit

    Joined: Sep 2004

    +4

    Up the educational game!

    Seriously, like Wingsy said, they need to make this available earlier in the educational purchase cycle.

  1. TomSawyer

    Fresh-Faced Recruit

    Joined: Jan 2008

    0

    Apple is pushing portables

    Macbook and iPad are their focus.

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004

    +2

    Bad timing or perfect timing

    My guess is they delayed this until after this years purchase season for a reason - they didn't want customers to have the option of lowering their bill, this season.

    But - now that the purchase season is over, the product is out there - with the maximum amount of time to build awareness before next years purchasing cycle.

    Schools can and probably should purchase mac mini's - not iMacs. $579 - yes, you re-use the same monitor, keyboard, mouse, year after year - but that's not a bad idea.

  1. macnscott

    Fresh-Faced Recruit

    Joined: Sep 2006

    +1

    E-Rate

    Many schools make new equipment purchases using E-Rate dollars. Those POs have to be approved and in place by the end of January beginning of February, so RFPs are starting to be posted now for NEXT school year and budget that will start in June/July 2012.

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