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Non-Apple tablet shipments forecast to leap ahead in 2012

updated 03:45 pm EDT, Mon August 8, 2011

May narrow gap between Android tablets, iPad

Shipments of non-Apple tablets should rise 134 percent in 2012, even as the iPad grows only 55 percent, according to market estimates quoted by Digitimes. While the iPad is still forecast to hold a commanding lead, with 54 to 55 million units, shipments of Android-based tablets are expected to grow to between 44 and 45 million. Only 19 to 20 million Android tablets are predicted for the whole of 2011.

The industry is ramping up tablet production in general, but one contributing factor to the influx is said to be Google's upcoming Ice Cream Sandwich release of Android. The update should more seamlessly support different device types. While Android currently runs on both smartphones and tablets, the OS is fragmented, requiring special work to translate a phone app to tablets. iOS apps, by contrast, will typically run on both iPhones and iPads even if they don't exploit iPad features.

NVIDIA, Texas Instruments and Qualcomm are additionally expected to release new processors by the end of the year or early in 2012, something tablet makers are likely to take advantage of. NVIDIA in particularly may ship its Tegra 3 chip in September or October. The processor is a quad-core design up to five times faster at 3D than the Tegra 2, and moreover capable of resolutions up to 2560x1600. Computer maker ASUS has stated an intent to use the processor in its next-generation Eee Pad Transformer.

By Electronista Staff


  1. dliup

    Fresh-Faced Recruit

    Joined: Jan 2006


    fandroid fail

    So Android tablet market is going to grow from this year's 100 to 234 next year. OMG iPad is doomed!

    Oh, is that SHIPPED or SOLD? Probably shipped.

  1. Makosuke

    Forum Regular

    Joined: Aug 2001


    comment title

    I'm sure for fine-tuned investor planning having an idea of parts costs helps you suss out what profits next quarter might be. But honestly, coming up with a hypothetical cost breakdown of a phone that doesn't yet exist based entirely on a semi-educated guess of what it might theoretically contain hardware-wise would be random and speculative enough if it were Dell, and Apple has shown an ability to toss in features or changes that even insiders just don't do well at guessing. You might as well just write a series of numbers between $200 and $400 on a dart board and throw things at it to come up with your figure.

    Besides, Apple has drastically out-performed what analysts estimate pretty consistently for several years running, so it's not like an accurate BoM on an iPhone 5 is likely going to do them much good.

  1. chas_m



    It would be hard ...

    ... for the Android tablet market NOT to grow in 2012, since nobody is buying them now. YES, the improvements mentioned in the article will probably make Android tablets more attractive, but bearing in mind that Apple will be doing the EXACT SAME THING with the iPad 3, unless the Android manufacturers can come up with a machine that is either MUCH cheaper than the iPad or CLEARLY better (or at least better targeted to a specific market), I predict that while sales will pick up, nothing's going to seriously challenge the iPad 3.

    In fact, I'd bet that even IN AGGREGATE the Android tablet market won't match the iPad in 2012. Maybe 2013 at the earliest.

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