Printed from http://www.electronista.com

Vudu reaching iPad as web app to avoid iTunes cut

updated 07:50 am EDT, Wed August 10, 2011

Vudu goes web-based for iPad

Vudu on Wednesday began offering its streaming movie service on the iPad over the web. The strategy uses HTTP Live Streaming to push the movie while adapting the bitrate to match the connection. Video is limited to standard definition when seen on the iPad, but only due to "restrictions by content providers," Vudu said.

Both rentals and purchases work. Viewers can pay for an HD or HDX version of a movie on the iPad and watch it at the higher quality on another device.

Disney has also specifically excluded its movies from the iPad web page. It's not clear why. Disney counts Apple CEO Steve Jobs as a board member but hasn't usually determined its video policy based on the outside executive's decisions. These movies can still be bought or rented on the iPad, but won't play.

Android and other platforms should get support in the future, including iPhones, although Vudu hasn't said when they would be ready.

Vudu explained the decision to go to the web over a native app as a matter of it being more "economically favorable," according to general manager Ed Lichty. The statement was likely a direct allusion to Apple's insistence that any in-app purchase has to run through iTunes and take a 30 percent cut. Vudu could have offered its service without the purchase options but would have limited users to watching content they've already paid for.

Going to the web also lets Walmart-owned Vudu skip Apple's approval process and having to wait to take advantage of new features. [via GigaOM]





By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. Peter Bonte

    Fresh-Faced Recruit

    Joined: Aug 2001

    +5

    Back to where it all started

    Remember when the iPhone was web-apps only. :-/

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: Back where...

    Ah, this is all part of apple's plan. To show people that their initial idea of 'web apps' was the correct one all along, and the demand for native apps was silly.

    Apple, so far ahead of the curve...

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Sponsor

toggle

Most Commented

 
toggle

Popular News