Printed from http://www.electronista.com

NPD: Xbox 360 tops in worst market since before the Wii

updated 07:35 pm EDT, Thu August 11, 2011

Xbox 360 leads July 2011 despite low games

New NPD data has given the Xbox 360 the lead in a market that was the worst since October 2006. Microsoft's console moved 277,000 units in July, just half of what it managed in June, but was still enough to outsell Sony's PS3 and Nintendo's Wii. While NPD didn't have hard data for the other systems, the lead was going to lead to the greatest year in the Xbox's 10-year history, Microsoft said.

The Xbox 360 was helped mostly by Kinect and the relative freshness of the slim Xbox 360 design, which shipped just over a year ago.

Sudden drops in sales were a mirror to much poorer game sales. The total mix was down 26 percent and saw just eight games get more than 100,000 sales. A year earlier, 19 games managed to break the same milestone. NPD researcher Anita Frazier noted that there were "substantially fewer" new games and that games that should have broken out, like Ocarina of Time 3D for the Nintendo 3DS, didn't do well.

Microsoft isn't poised to make many dramatic changes beyond the special edition Xbox 360s that are now a regular part of the holidays, but Nintendo has been taking drastic steps to prop up its sales. It just cut the 3DS to $170 far earlier than expected and is bringing over a red 3DS that was once Japan-only.

The performance was low enough that it only matched sales in October 2006, when the PS3 and Wii hadn't yet shipped in the US and many gamers were deliberately holding off on buying games and new systems.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. lamewing

    Dedicated MacNNer

    Joined: Aug 2004

    +1

    US sales

    I assume this is only U.S. sales. How do the numbers compare in Japan and the rest of the world?

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News