updated 07:50 am EDT, Tue August 16, 2011
Hunch survey links personality to mobile OS choice
A new user survey published by Hunch shows that Android users are more conservative and more pessimistic than iPhone users. The survey asked over 15,000 users a wide range of questions, but also then cross-referenced these against the respondents' choice of mobile OS. In a finding that won't surprise many developers, Android users were 29 percent more likely to prefer saving their money, while iPhone users were 26 percent more likely to prefer spending their money.
The differences across a number of the other categories were equally stark. Android users were 31 percent more likely to be late adopters, while iPhone users were 50 percent more likely to be early adopters. Android users were 57 percent more likely to prefer an ugly device that's full-featured, while iPhone users were 122 percent more likely to prefer a sleek device that does just a few things well.
In other findings, the survey found that women were more likely to prefer the Windows Phone OS. Windows phone users were also politically middle of the road, but also extroverted. BlackBerry users were evenly split among men and women, were politically liberal, but more likely to be introverted.
The findings demonstrate personality traits and differences that are so pronounced, that it would seem that there are demonstrable links between people's qualities and their prefered mobile platform.