Printed from http://www.electronista.com

Former Microsoft exec now a board member at Sonos

updated 11:15 am EDT, Tue August 16, 2011

Robbie Bach joins Sonos as board member

The former president of Microsoft's entertainment and devices decision who was also key in creating the Xbox franchise, Robbie Bach, is now a board member at Sonos. John MacFarlane, the founder and CEO of Sonos, who makes Internet radio receivers and related hardware, personally asked Bach to join his company, wrote the WSJ. Bach is a long-time user of Sonos products and says part of their appeal is their ease of use.

Sonos, which has been around for eight years, expects to posts $250 million in revenue this year, or about double last year's. There are no plans to raise money from private investors or an IPO, MacFarlane said, calling either a distraction at this time.

Bach believes he can help improve Sonos' marketing and retail presence thanks to his experience at Microsoft. The company has mostly been left to shipping through online stores and relies more on word of mouth for its business.

Lately, Sonos has been working to get devices that are more easily sold at physical stores, where cost is more of a roadblock. The Play:3 at $299 is its most affordable system to date and doesn't need a Bridge, a ZonePlayer, or other devices to get on to a network and start playing music.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News