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Apple only major PC builder in Western Europe still growing

updated 10:50 pm EDT, Wed August 17, 2011

Mac grows in Europe in Q2 2011 while Windows falls

Apple was the only major computer manufacturer in Western Europe to keep growing this past spring, Gartner uncovered in a continent-wide breakdown on Wednesday. Apple only grew shipments by half a percent to hit seven percent of the market, but all Windows-based PC makers dropped in the same period. HP and Dell gained share but still saw their shipments drop by 6.1 percent and 12.7 percent each, while Acer faced a disastrous 44.6 percent after its 'abnormalities' in overstock forced it to ship 44.6 percent fewer PCs and drop to second place at 16.7 percent.

The pattern was largely consistent from country to country. Apple gained share in the UK and had a surge in France, where its raw shipments were up 6.4 points to hit 5.8 percent and put it in the top five for the first time. Samsung was one of the few others to see an upside in any area but only registered in the top five in France.

Most of the shift was blamed directly on tablets, a category still dominated by the iPad. Their popularity hurt computer sales and saw some retailers set aside space fully anticipating more attention for Apple and other tablet supporters.

Netbooks suffered the brunt of the hit, Gartner noted: in each country, the cheap mini portables saw shipments in many cases cut almost in half as customers abandoned the category, primarily in favor of iPads. ASUS, which like Acer clung too closely to netbooks for its business, saw its total PC deliveries fall at least 20 percent in core areas.

The new tallies point to the gap between Apple's performance and competitors being even more pronounced in Europe than in the US and worldwide. IDC figures still show companies like Lenovo and Toshiba finding room to grow when they can tap into China or into the US mindset.

Gartner didn't attempt to explain Apple's climb. Most have attributed it to a strong grasp of the retail market, even outside of its own stores. Its emphasis on higher-end PCs has also helped it escape both most cannibalization by its own tablets as well as the lack of meaningful differences between low-end notebooks and netbooks.

By Electronista Staff


    Comment buried. Show
  1. Bobfozz

    Fresh-Faced Recruit

    Joined: Jul 2008



    Still, companies like HP are selling millions of computers. Forget about growth for a minute, these companies are trying to survive. We keep hearing about shipments of iPods declining, but they are still selling 7+ million PER quarter, I really don't think Apple minds that, that's almost 30 million per year, what are these analysts smoking? If someone can sell millions of ANYTHING they are still in the game. If however they have built huge plants, cushy office buildings etc. and don't have the $$$ to keep them up, and keep bankers happy, then there is a problem, but we don't hear about that Gartner! Give us some details rather than SCARE tactics. Apple is building a "space colony" in Cupertino, WHAT is everyone else doing? What REALLY scares them? Answer: APPLE, the over priced TOY company!

  1. Zanziboy

    Forum Regular

    Joined: Aug 2008



    The rest of the market is selling "me too" technology. Apple is the only player with anything different and the market valuations reflects this trend. The other players are established companies, but currently lack the growth potential Apple has. Apple has yet to really exploit the tablet Market to its full potential and could really show substantial growth on that product alone in addition to further exploitation of its strengths in the iPhone phone, Macintosh computer, and iTunes media markets.

    Finally, unlike these other companies, Apple has a lot of cash and is not wasting it on the acquisition of companies in need of sweeping transformation. Acquisitions similar to the Google/Motorola deal will inevitably put a drag on revenues as attempts are made to bring the cultures into a synergistic relationship.

    It will be a hard transformation for Motorola Mobility to shut down (or sell) so many of the business units Google doesnt want.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Windows 8 will kill growth further

    ...Most of the shift was blamed directly on tablets...

    And most of the "tablets" out there are iPads. Running a 100% pure touch OS. The world has proven that iOS' pure touch interface is, in fact, a compelling new computing paradigm.

    Just imagine the shock and horror that the bastardized Windows 8 keyboard / stylus / touch interface will generate. A mess to develop for. A mess to use. People will keep a death grip on their aging but still usable Windows XP and Windows 7 boxes. (Probably not the Vista boxes, if there are still any...)

    We'll see Wintel PC sales drop off a cliff. Worldwide. I'll make popcorn and enjoy the flight.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Oh well...

    ... there's still Eastern Europe.

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