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Apple unlikely to use OLED for upcoming TVs, sources say

updated 09:45 am EDT, Mon August 22, 2011

Company worried about costs, technical issues

Apple will probably not use OLED in its rumored TVs, say "directly involved" sources cited by the Korea Times. "It's true that Apple has keen interest in TV, allowing users to stream music, videos and TV shows via iTunes, though that needs some iPhone and iPad integration, however, Apple is still pessimistic about using OLED displays," one source is quoted as saying. The person elaborates that because Apple is worried about costs and technical problems associated with large-sized OLEDs, rumors that Apple has asked LG Display to supply OLEDs for TVs are "groundless."

While OLEDs would allow Apple to maintain its obsession with thinness, current panels are said to have problems with lifespan, color balance, efficiency and screen burn-in. The sources suggest that Apple may instead use refined LCDs, since to most people any differences with OLEDs may be minor. "Apple has a track record of sticking to proven technology in its products and it's unlikely that Apple will change the years-long stance for televisions," says a source described as a "high-ranking industry executive."

The LG rumors had Apple in talks with the Korean company about access to a 55-inch OLED panel which LG will be launching in mid-2012. LG already provides Apple's Retina Displays, and is expected to be at least one of the suppliers for a 2048x1536 LCD on the iPad 3. "Apple has no interest in using OLED screens on its popular devices," says another upper-tier executive, from an unspecified Apple supplier. "The upcoming iPad 3 will also adopt picture quality-enhanced LCD screens, while the next iPhone will follow suit. Three or four more years will be needed to see OLED-embedded digital devices from Apple," the person concludes.



By Electronista Staff
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  1. Aeolius

    Fresh-Faced Recruit

    Joined: Feb 2006

    0

    An Apple-Branded Television

    still makes no sense at all, to me. I can fathom plugging an external device into my existing TV or AV receiver, but the only TV I want from Apple would be a pico display from my iOS device,

  1. climacs

    Dedicated MacNNer

    Joined: Sep 2001

    +1

    @Bleee

    and Apple TV is not really selling that well, Jobs called it 'a hobby'.

    Well, Apple is a serious company and Jobs is a serious man. I find it difficult to believe they'd engage in 'a hobby' if they didn't have plans down the road for it. I'm thinking AppleTV is a 'placeholder'; its role is to hold a place in the market for a subsequent product which isn't ready yet. Apple is well-known for releasing products when the time is right, not dictated by artificial marketing deadlines (which has led to one after another iPad competitor failing miserably when launched, like lemmings off a cliff, because few of them were truly ready).

    Average people don't like having to hook up boxes to their TV. Call them stupid if you want, but it's actually a significant barrier to widespread adoption. People just want things to work. Personally, I abhor clutter and if Apple can come up with a way to service their HDTVs with built-in memory, I'll buy it.

    (meaning, the downside of all-in-one solutions like DVD/TV combo units is that if the DVD player fails, the whole thing has to be taken in for service)

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: @Blee

    and Apple TV is not really selling that well, Jobs called it 'a hobby'.

    Well, Apple is a serious company and Jobs is a serious man. I find it difficult to believe they'd engage in 'a hobby' if they didn't have plans down the road for it.


    They call it a hobby for a specific reason. If it's a hobby, Apple doesn't have to actually divulge much information about it's sales and such. It's a way to cover up the costs while trying to market a product. You can be sure Apple wouldn't be calling it a hobby if the original AppleTV was flying off the shelves.

    They have plans for it, no doubt. But a company's plans are meaningless if the consumer doesn't buy into them.

    I'm thinking AppleTV is a 'placeholder'; its role is to hold a place in the market for a subsequent product which isn't ready yet. Apple is well-known for releasing products when the time is right, not dictated by artificial marketing deadlines

    Then why have a placeholder at all? The only comparison to Apple doing anything like this before would be if you called the iPhone a 'placeholder' for the iPad.

    Average people don't like having to hook up boxes to their TV. Call them stupid if you want, but it's actually a significant barrier to widespread adoption.

    Yes, that is the problem with TV now. All the damn boxes hooked up to them. TV just won't take off until we get rid of this 'box' issue. Oh, wait, like everyone has a TV. Nevermind.

    People just want things to work. Personally, I abhor clutter and if Apple can come up with a way to service their HDTVs with built-in memory, I'll buy it.

    The problem is Apple loves clutter. Apple wants Apple products to have a sleek look, but they don't care about clutter. That's why my desk is littered with USB hubs and external hard drives and the like. Because Apple doesn't want to make a bigger mini or a minitower. They want their product sleek. Then, if you've got other stuff, that's your problem.

    (meaning, the downside of all-in-one solutions like DVD/TV combo units is that if the DVD player fails, the whole thing has to be taken in for service)

    Yeah, everyone hates those. But people will line up for an AppleTV. Right...

  1. imNat-imadouche

    Fresh-Faced Recruit

    Joined: Apr 2011

    0

    lol so true testudo

    especially the clutter bit. I can relate. I have the same issues with usb hubs and external drives!

  1. Peter Bonte

    Fresh-Faced Recruit

    Joined: Aug 2001

    +1

    ah the clutter

    Hate it so much, i hope Thunderbolt gets cheap enough to help with that.

    On the TV part, we all have one or more TV's but smart content is hard to find except for cableboxes. Smart TV's and extra boxes don't get used because most people don't want extra boxes or don't know how to use it.

    Steve Jobs used to look up at Sony and bit by bit Apple is cornering key markets from Sony, the focus on laptops, music, film, portable gaming and now (maybe) at last the TV. A sub $999 TV with integrated mediaplayer, internet box and gaming platform will sell like hotcakes.

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