Company worried about costs, technical issues

Apple will probably not use OLED in its rumored TVs, say "directly involved" sources cited by the Korea Times. "It's true that Apple has keen interest in TV, allowing users to stream music, videos and TV shows via iTunes, though that needs some iPhone and iPad integration, however, Apple is still pessimistic about using OLED displays," one source is quoted as saying. The person elaborates that because Apple is worried about costs and technical problems associated with large-sized OLEDs, rumors that Apple has asked LG Display to supply OLEDs for TVs are "groundless."

While OLEDs would allow Apple to maintain its obsession with thinness, current panels are said to have problems with lifespan, color balance, efficiency and screen burn-in. The sources suggest that Apple may instead use refined LCDs, since to most people any differences with OLEDs may be minor. "Apple has a track record of sticking to proven technology in its products and it’s unlikely that Apple will change the years-long stance for televisions," says a source described as a "high-ranking industry executive."

The LG rumors had Apple in talks with the Korean company about access to a 55-inch OLED panel which LG will be launching in mid-2012. LG already provides Apple's Retina Displays, and is expected to be at least one of the suppliers for a 2048x1536 LCD on the iPad 3. "Apple has no interest in using OLED screens on its popular devices," says another upper-tier executive, from an unspecified Apple supplier. "The upcoming iPad 3 will also adopt picture quality-enhanced LCD screens, while the next iPhone will follow suit. Three or four more years will be needed to see OLED-embedded digital devices from Apple," the person concludes.

By Electronista Staff

Post tools:

TAGS :  

industry, LG, TV, OLED, Apple, LG Display