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Study: Android users still mostly men, iPhone neutral

updated 01:10 pm EDT, Mon August 22, 2011

Inneractive shows gender split in Android, iOS

A new study from Inneractive has suggested that many of the gender stereotypes surrounding smartphones are still holding true. Based on its traffic, the ad firm saw that Android was still dominated by men, who made up 61 percent of its users. Apple, in contrast, was much more neutral with 51 percent men and 49 percent women.

Cliches about BlackBerry ownership also held true in the study: 59 percent of their users were women to just 41 percent men. Nokia's outgoing Symbian platform was as neutral as Apple's.

While the reasons weren't given for the gender split, most Android phones in the US are marketed heavily towards men, especially Verizon's Droid line. Many are also increasingly large and sometimes harder to wield in women's hands or pockets. BlackBerry phones are both smaller and have often catered much more directly to the prevalence of messaging among women. BlackBerry phones don't necessarily need to be attached to a full smartphone plan and are popular among teens.

In addition to a device breakdown, Inneractive also saw a split in which app types were most likely to get ad responses from a given gender. Women were led by general entertainment, social networking, and puzzles, where men most often responded in sports apps, action games, and card games.



By Electronista Staff
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Comments

  1. johncarync

    Fresh-Faced Recruit

    Joined: Oct 2002

    +1

    eCPM and CTR definitions

    If you were wondering about the acronyms in the graphic...

    eCPM = effective cost per thousand impressions (your estimated earnings for every 1000 impressions you receive)

    CTR = click through rate (they clicked on the ad to learn more)

  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -3

    Isn't ...


    OSx and iOS made for women?

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