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NPD: Android at 52% of US smartphone share, iPhone up to 29%

updated 09:50 am EDT, Mon August 22, 2011

NPD says Q2 in US dominated by Android, iPhone

Android made up more than half of smartphones shipped in the US during the spring, according to new NPD data. Google accounted for 52 percent of sales in the period. None of that was at Apple's expense, however, as Apple kept gaining share and reached 29 percent in the same period.

All of the gains from the two came at the expenses of older or struggling platforms. RIM's BlackBerry dropped to 11 percent of American smartphones sold. While not breaking down exact figures, researchers emphasized that neither HP's outgoing webOS hardware nor Microsoft's Windows Mobile or Windows Phone had passed five percent.

Among individual smartphone makers, Apple as its own hardware maker had some of the largest share. Motorola was hurt by LG, Samsung, and the Verizon iPhone, dipping down very nearly to RIM's level at 12 percent. The company also was much less influential among Android, having cut in half from the 44 percent last year during the heyday of Droid sales to just 22 percent now.

Apple had the top two spots among individual cellphone models with the iPhone 4 and 3GS in first and second. HTC's Android-based Evo 4G on Sprint and Inspire 4G on AT&T were third and fourth, while the fifth was a basic messaging phone, the Samsung Intensity II.

Having also declined by a quarter in total cellphone sales to nine percent, Motorola is likely leaning on the Google buyout. The deal "shifts the balance of power," NPD executive director Ross Rubin said. The two could also take advantage of the prepaid smartphone market, which nearly tripled in size from eight percent of all prepaid phones a year ago to 22 percent now.

Summer share may not change significantly, but many anticipate a significant shift in the fall when the iPhone 5 ships. Along with the usual release spike, it may be the first real test of Android's survivability on Verizon as customers who were holding off for a genuinely new iPhone on the network will have their chance to buy in. The possible additions of Sprint and T-Mobile could eliminate "safe" areas for Android where it doesn't have to compete among those loyal to one carrier.

By Electronista Staff


  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004



    Is not so big in the U.S. - but represents the majority of the cellphone market worldwide.

    That's why Apple not having a prepaid phone becomes important. Now its all rumored to change in a few months - which in my opinion should be interesting indeed - Apple with a prepaid phone.

    Of course it'll be more expensive - but so be it, this could boost apple about of the 20% range.

    And everything continues to point to an Android vs. Apple duopoly.

    WebOS, bye.
    RIM, bye. Nokia with Symbian and later Win Phone, bye.

  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009


    Orphan phones

    To single-out Google and attribute sales numbers to their company by name - as if they own the phones - is a gross misrepresentation of the market's reality. No one is walking into Sprint/Verizon/Tmobile stores asking for a "Google phone".

  1. chaaalie

    Fresh-Faced Recruit

    Joined: Sep 2002


    Duopoly ... with a twist.

    The interesting thing about the duopoly will be the Google/Motorola situation. Given the opportunity to manufacture their own hardware, will Google still be as open with Android? or will there possibly be a higher/newer version available only on their phones? Of course, Apple's track record is clear, they will not be sharing their OS, but if I were anyone else relying on Android, I'd be a little worried right now. Expect someone to pick up WebOS (outright or license) from HP as a fall-back.

  1. BaiGanyo

    Fresh-Faced Recruit

    Joined: Feb 2011


    Apple is sad

    Yes, they continue to slowly grow, and yet fall further behind at the same time. It's so clear that any hope of being the dominant player is long gone, so now we will see how long it takes Nokia to boost Windows Mobile up to the same market share as apple. Apple may remain big in the US for a while, but the rest of the world fair game. That's where Nokia is strongest, and happens to be where the other 95% of the world's population lives.

  1. tfmeehan

    Fresh-Faced Recruit

    Joined: Mar 2009


    RE: Apple is sad...

    Another doofus who thinks the only measure of business success is marketshare.

    Give any company on the planet the choice of trading places with Apple or Google and they would pick Apple every time, hands down.

  1. freddymac

    Fresh-Faced Recruit

    Joined: Jul 2010


    iphone= 29% market share

    iphone= 85% of profits in smartphones. Who's the winner now?

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