Rdio tries family plans to spur on adoption
updated 02:55 pm EDT, Mon August 22, 2011
Rdio offers multi-user streaming plans
Rdio tried an experiment with Internet music streaming Monday by testing out family plans. Listeners can pay $18 per month for two accounts or $23 for three and save more than they would if they got separate accounts. The approach gives each account its own separate history, playlists, and cached music, giving them an advantage over just sharing one account.
Extra accounts can be grafted on to an account but will cost the full $10 each.
The accounts work on every device that already supports Rdio. Along with the web, it works on the iOS app (App Store), Android (Market), BlackBerry, and Windows Phone. Pioneer's AppRadio, Roku, and Sonos boxes all stream the on-demand music as well.
Rdio is aware of the economy of a single account but is gambling that enough families and couples have different tastes that a second or third account would be useful. Most cloud music services only allow separate, full-price accounts and don't give the option.
