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OmniVision adds new 720p cam sensor that may hit iPad, iPod

updated 03:40 pm EDT, Tue August 23, 2011

OmniVision OV9770 may be bound for Apple gear

OmniVision might have given a clue as to Apple's mobile plans for the near future. The OV9770 is still designed to exactly fit a 720p widescreen resolution but uses the same new-generation sensor technology as much larger sensors like the OV8850. The upgrade gives it about 20 percent better performance in low light and improves the sensor's overall color quality and noise levels.

As before, size and native resolution dictate the design. At a sixth of an inch, it can fit into thin MP3 players, tablets, and notebook lids, OmniVision said. Shaping the sensor to the native widescreen ratio cuts back on still photo size but also produces 720p video that doesn't have to be cropped or scaled to fit.

Production samples are already being given out today with production due to follow quickly, in the fall.

Although OmniVision's sensors are used across the industry, Apple is often one of OmniVision's biggest customers and has been using the company's last-generation 720p sensor in both the iPad 2 and the fourth-generation iPod touch. The upgrade could improve the often-criticized camera on both devices without necessarily dictating a larger or more expensive technology that hikes the prices on numerous Android and BlackBerry tablets, which go up to five or even eight megapixels.

By Electronista Staff


  1. hayesk

    Professional Poster

    Joined: Sep 1999



    for front mounted camera only. The rear camera takes higher resolution stills.

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008


    Every time some new component

    comes out they're always saying it's going to end up in some Apple product. Apple needs tens of millions of a single component and these companies are not even close to delivering that large a production amount of units of such a new product. Forget this Omnivision sensor for this year.

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