Cook issues memo to workers on taking reins as Apple CEO

updated 10:55 am EDT, Thu August 25, 2011

Apple is 'not going to change,' Cook claims


Apple's new CEO, Tim Cook, has reportedly issued an email memo to the rest of the company on his taking over for Steve Jobs. "Team," the memo begins, "I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve's optimism for Apple's bright future."

"Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees," the note continues. "We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.

"I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that -- it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

"I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is."

The memo appears to be aimed at calming fears that Apple is dependent on Jobs' vision. Many of Apple's product ideas have been credited to Jobs, who is both famous and infamous for micromanaging details. Whether or not Cook will be able to maintain that dedication is an unresolved question.


By Electronista Staff

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Previous Comments

  1. jhawk95

    Fresh-Faced Recruit

    Joined: Oct 2006

    +9

    No, "Reins"!

    Reigns = as top, as in a King!

    Reins = items used to guide a horse, or in this case a company.

    The headline is correct and everyone who "liked" the above comment needs to take a grammar class.


  1. Salty

    Professional Poster

    Joined: Jul 2005

    +1

    Ugh.

    The word is spelt right, it wouldn't be a spelling class. But I don't think there's any class on the planet that can effectively teach people not to correct others on the internet when you don't know what your'e talking about.

    In other news, Tim has managed Apple in Job's absence for a while now. I feel sorry for the guy cause it seems like a lot of people don't realize that he's already proven himself. That said, it'll be interesting to see who comes up with the big ideas for new classes of products. I imagine Ive and Forestall are probably pretty good visionaries in their own rights. At least Forestall tends to have that glimmer of, "let's make this better."

    At the same time I imagine Tim has caught Steve's vision of how products should be, so even if Apple from now on were to just go evolutionary on their current lineup, we'd still have a good range of new products for the next ten years.


  1. Jeronimo2000

    Fresh-Faced Recruit

    Joined: Aug 2001

    +4

    Yeah, "spelt"

    Sorry, DumboConQueso, "spelt" is correct. Look it up. Having said that, "spelled" is correct as well. It's a beautiful, liberal world, isn't it? :)

    Let's move on: it's Scott Forstall, not Forestall. And: spelling and grammar are two different things altogether. God, I love being a smartass. :)


  1. OS2Guy

    Fresh-Faced Recruit

    Joined: Jun 2006

    +4

    Awesome!

    Tim Cook has been a great second-in-command and now that he takes on Steve's former role, I look forward to all the great new stuff we're going to see over the future years. I think I'm proudest most that Tim Cook bats for my team and one of 'my' guys is running the biggest company in the world. Totally awesome. Kudso to the guy for his dedication and brilliance.


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