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ASUS bucks trend, sees Q2 thrive due to tablets

updated 11:00 pm EDT, Thu August 25, 2011

ASUS credits Eee Pad Transformer to Q2 2011 win

ASUS defied trends in an overall downward trend in PC builders by posting healthy results for its spring quarter. Its net earnings were up five percent to $124 million and its net profit climbed to $242 million based on better than anticipated notebook and tablet sales. Despite being a veteran of netbooks, its operating profit margin also grew to 5.9 percent, its highest in almost three years.

Exact sales figures aren't yet public. Escaped details have suggested it was shipping 300,000 tablets a month, most of those its well-received Android 3 headliner, the Eee Pad Transformer. While less than a tenth of Apple's 9.25 million iPads shipped during its own spring quarter, it's strong enough to have blown past larger competitors that haven't received any traction. Motorola moved just 440,000 Xooms in its most recent quarter while RIM managed 500,000 PlayBooks.

The results contrast sharply with ASUS' main Taiwan-area rival, Acer. It posted a $234 million loss, its first quarterly loss, and has been bleeding overall share even with its own tablet family. Unlike Acer, ASUS hasn't tried to dismiss tablets as a temporary fad and has multiple tablets in its pipeline. Its next closest is the Eee Pad Slider, an all-in-one parallel to the Transformer that's due to ship in the very near future.

By Electronista Staff


  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    Viewed through...

    shades with 20 magenta lenses.

  1. Parky

    Mac Elite

    Joined: Oct 1999


    Shipped / Sold

    MMMMM have they shipped these devices to 3rd party sellers and been paid for them or are they actually i the hands of consumers? It is a very different thing. Sure they may have shipped those devices, but the majority of them could be sat on dealers shelves.

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: Shipped/sold

    Yes, because we know every company out there uses shipped, not sold, in their numbers. Well, all but Apple, who only deals in sales, apparently.

    And if it is sales, not shipped, we have to wonder what kind of discount or offer or promotion they used to get so many off the shelf. Probably rebates and BOGO to sell to people who just want stuff cheap.

    And even if they all sold full price, who cares. It's not about sales and market share. It's about revenues and margins. That's all that matters!

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