updated 09:20 am EDT, Thu August 25, 2011
Verizon targets small, medium businesses
Verizon has formed a partnership with Intuit to bring the latter's GoPayment credit card reader iPhone, Android and BlackBerry accessory in store. The deal will see Verizon roll-out the accessory, which is aimed at small to medium business, to its 2,300 retail stores. Verizon will train its retail staff on how to demonstrate the accessory and its smartphone software to small to medium businesses highlighting how the device can allow them to take instant credit card payments.
The Intuit GoPayment reader plugs into the audio jack of most Android, Blackberry and Apple smartphones and tablets. As many small business owners are already familiar with Inuit's desktop applications such as QuickBooks, it is thought this will entice customers to try it out.
According to All Things D, Verizon hopes it will encourage customers to buy more smartphones equipped with the feature, helping to drive additional mobile handset sales.
Verizon customers will be able to get the GoPayment card reader for free after a $30 mail-in rebate. The companion app can be downloaded from the iTunes App Store, or the Android Market.