Printed from http://www.electronista.com

HP puts PR head on 'special assignment' after webOS fiasco

updated 06:15 pm EDT, Fri August 26, 2011

Corp Comm group reporting also reassigned

HP has apparently shaken up its corporate communications organization. The company has reportedly placed Bill Wohl, its chief communications officer, on "special assignment" and put the corporate communications department under the control of Marty Homlish, HP's executive VP and CMO. The moves come after a tumultuous few weeks for HP, during which the company announced it was acquiring Autonomy for $10 billion, divesting itself of its PC business, and killing its tablet and cell phone products, even as it was launching its new TouchPad with WebOS.

Wohl had joined HP only eight months ago, He was brought in as "chief communications officer", a new position created by HP's CEO Léo Apotheker. The two had worked together at SAP, where Apotheker had served as co-CEO before joining HP.

An internal memo, obtained by PRWeek (subscription required), described Wohl's reassignment as an effort to tie the company's software more effectively with "broad company positioning." The timing of the action, the brevity of Wohl's tenure in his position, as well as HP's apparently defensive rather than proactive handling with the media of its recent strategic moves, has led to speculation that Wohl has fallen from grace with HP's chief executive. [via All Things D]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News