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Rumor: Apple 'almost certainly' making iOS TV set for 2012

updated 12:50 pm EDT, Sun August 28, 2011

Rumor of Apple TV set revived once again

The persistent rumor of an Apple-branded TV was sparked once again with a rumor from multiple sources. The tips from San Francisco Bay area contacts for Alsop Louie Ventures didn't say much more than that it would most likely run iOS and with an aim for 2012. Co-founder Stewart Alsop explained to VentureBeat that he was on the boards of Sonos and TiVo and was connected to the hardware field.

He speculated that Apple was mostly held back by the costs of LCD panels.

Rumors of a full Apple TV, not just today's media hub, have been persistent for years and have in some cases been projections of desires more than reality. Piper Jaffray analyst Gene Munster has long called for an Apple TV set but has only now begun claiming sources at Apple and the supply chain that suggest Apple might be moving forward. A tentative separate report also mentioned a new TV video delivery method in the works at Apple.

Steve Jobs at the D8 conference last year went so far as to suggest that digital media hubs were struggling because they competed with free cable set-top boxes and that the "go-to-market strategy" needed to be better. The redesigned Apple TV hadn't been launched at the time, but he implied a dissatisfaction with the external box concept itself.

Numerous reasons still exist as to why Apple might not go into TVs. The market is heavily commoditized and might reduce the incentive to participate. Apple is also fond of encouraging frequent upgrades and can't do that with TVs, where many will keep the same set for several years or more. Its tendency to obsolete software after two to three years could create problems if sets are locked out of major features or even lose some existing functionality.

The field has still received calls for improvement. Many TVs are criticized for having complicated interfaces. LG, Samsung, and others have Internet support and apps but often just a limited set of features for either. Apple might also be keen to preemptively shut down competition from Google TV while it's still struggling. Google's platform has largely failed in the past year, though much of this has come from Google's overdependence on web video matched with many TV studios blocking the very pages Google had been counting on. A proper Apple TV set could let users viewers push video directly to the TV from many sources, including the web, and produce a much larger TV app ecosystem.



By Electronista Staff
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Comments

  1. lvavila

    Fresh-Faced Recruit

    Joined: Jan 2011

    +3

    RUMOR: "Almost Certainly"

    Give me a break. When are these rumors going to stop? Apples does not ever show their hand in what they are doing. I'm starting to stop reading many feeds because they are starting to act like tabloids. I bet Micheal Jackson will start running Apple "Almost Certainly".

  1. aross99

    Fresh-Faced Recruit

    Joined: Jan 2006

    +14

    I just can't see this...

    Seems like the Apple TV is a much better solution. People are already used to connecting things like their cable/satellite box, game machine, etc to the TV, and the Apple TV fits right on. Even if they just license this to an existing manufacturer, like LG, the hardware is still going to get outdated before people want to get rid of their TV. Expand the APple TV and add a cable box, satellite box, etc, but don't integrate it in the TV...

  1. Gazoobee

    Forum Regular

    Joined: Feb 2009

    +3

    Why

    why would you use a picture of two people looking at a 3D TV? If there is one thing Apple would *never* do, even if they *do* get into TV's is make a gimmicky 3D TV. Such lame gimmickry using questionable technology is pretty much the exact opposite of what Apple stands for.

  1. lamewing

    Dedicated MacNNer

    Joined: Aug 2004

    +2

    @across99

    Agreed. I cannot fathom Apple getting in to the TV business. What is the incentive when they already have the Apple TV, which a customer can hook up (with a single cable) to an HD TV? Especially considering the Apple TV has really not been pushed to its full capacity as it is. I will stick with any little box (Apple TV 2, Xbox 360, PS3, DVD player that I can hook up to my television versus a TV that has built-in functionality that will become outdated in a couple of years.

  1. ASathin8R

    Fresh-Faced Recruit

    Joined: Oct 2010

    +2

    I wouldn't be surprised...

    ...if Apple went down this path. It has already reinvented the MP3/MP4 player, reinvented the mobile phone, and reinvented the tablet. Next on the list is for Apple to reinvent the television, and may be even reinvent the PC. The iPad is a post-PC device, may be we will also see a post-PC PC...

    An Apple TV with built-in media centre capabilities and App Store downloads that, say used iPhones and iPads as remote controls, as well as for dual-screen gaming, could be pretty damn cool.

  1. BigMac2

    Forum Regular

    Joined: Dec 2000

    -1

    Ridiculous

    Apple philosophy always being about creating the best product of his class. Apple doesn't built screen, LG and Samsung does it for Apple, so how come Apple could compete on price and features by adding they own brand to a OEM product? Beside the TV market is a ugly beast, you can put the best software and UI in a TV, but the reality is, no one will ever use it since you got to use your cablebox or blueray player remote when you want to watch something. TV should be dumb monitor without tuner, I don't remember last time I used my TV remote.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1

    well

    The guy was on the board of Sonos and Tivo. Which means, well, he once served on those boards, which have a relation to television. So anything he says about TV must be right!

  1. facebook_Fardan

    Via Facebook

    Joined: Aug 2011

    -2

    The great Apple scam

    Another crappy product by Apple. I mean read this article and tell me if u find anything worth praising in this new Apple TV: http://radiomobiletech.com/blogposts/rumor-apple-to-produce-tv-set-in-2012.html

  1. facebook_Fardan

    Via Facebook

    Joined: Aug 2011

    -1

    The great Apple scam

    Another crappy product by Apple. I mean read this article and tell me if u find anything worth praising in this new Apple TV: http://radiomobiletech.com/blogposts/rumor-apple-to-produce-tv-set-in-2012.html

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