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Sprint asks dealers to give odd 'no comment' on iPhone 5

updated 09:30 pm EDT, Sun August 28, 2011

Sprint fuels iPhone 5 rumors through new policy

Sprint did little to quell talk of an Sprint-ready iPhone 5 after it issued a dealer note on the weekend giving shops talking points on how to respond to customers. Store staff are told to not only give a direct "no comment" response to customers, SprintFeed saw, but to do the same even when asked by family. If pressed, they're supposed to acknowledge that they read rumors but to add only that they "don't have any information to share," the note says.

The leaked memo only lends support to the iPhone reaching Sprint rather than dismissing it. If Sprint genuinely lacked an iPhone, it could tell staff to flatly deny the claims and avoid raising customers' hopes. Likewise, no mention is made at all of telling dealers to promote Android or BlackBerry hardware instead, which would be more likely if Sprint either had a significant amount of lead time between an iPhone launch or it had no deal at all. Most anticipate the iPhone being ready by mid-October, or just six weeks away.

Executives themselves have been cautious on language surrounding an Apple deal. Much of their phrasing is the same Verizon used when it had a deal months ahead of time but didn't want to jeopardize short-term Android sales.

If tips have been accurate, Sprint will get its iPhone day-and-date with the AT&T and Verizon models. It should get both the iPhone 5 as well as the 8GB iPhone 4 as its peers.

By Electronista Staff


  1. que_ball

    Fresh-Faced Recruit

    Joined: Aug 2000


    Either way

    You can spin this either way.

    If they have a deal, they don't want to jeopardize sales or having the deal cancelled.

    If there is no deal, they don't want to ruin the chance to finalize such a deal.

    Either way they would want to appear to be a good customer for Apple, and a trustworthy partner.

    The only way they would likely want to come out and say something explicit is if there is no interest in selling the iphone at all and there is no risk of offending their famously touchy potential partner.

  1. drumrobot

    Fresh-Faced Recruit

    Joined: Oct 2009


    Nothing suspicious there...

    Before the iPad 2 came out, Apple told employees to give a 'no comment' when people asked them about the next iPad. Speculation can always lead to trouble, whether it's true or false.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Attention all employees

    Sprint management: "All staff must give a direct 'no comment' response if customers ask about iPhone on Sprint. Just say that T-Mobile will *never* sell iPhone. Ever."

    T-Mobile management: "All staff must give a direct 'no comment' response if customers ask about iPhone on T-Mobile. Just say that Sprint will *never* sell iPhone. Ever."

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