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Nielsen: Android up to 40% in US, Windows Phone at just 1%

updated 09:05 am EDT, Thu September 1, 2011

Android hits 4 in 10 for US, not at iPhone expense

New Nielsen data Thursday reinforced views that Android had still gained US share in July, but not at Apple's expense. Google was up one point to 40 percent, but Apple was steady with the iPhone holding its 28 percent share. RIM appeared to be the direct victim as the BlackBerry lost a point to settle at 19 percent.

The results were also a rare instance of Windows Phone market share split out by itself and didn't speak well of Microsoft's new platform. The modern OS was just one percent of total smartphones bought in the US. Microsoft's share as a whole was down one point to eight percent as Windows Mobile users decided to switch platforms rather than stay loyal.

Researchers used the opportunity of the market share breakdown to study what platforms were preferred by certain kinds of buyers. Despite Android's image, the iPhone was more popular among early adopters, at 38 percent wanting an iPhone next to Google's 37 percent. In the largest group, the early majority, the ratio was near-even with Android interest just slightly up at 36 versus 34 percent. Android's widest advantage was with late adopters, where 32 percent were already settled on Android and 23 percent iPhones; 30 percent of those weren't sure, however.

Apple is likely to face pressure in the next month or two of share results while the iPhone 4 reaches the end of its lifespan and customers start waiting for the iPhone 5 in October. It may trigger a bounce back, though, as the combination of a new iPhone release with the presences of Verizon and probably Sprint could take attention away from Android.

By Electronista Staff


  1. lamewing

    Dedicated MacNNer

    Joined: Aug 2004


    Windows OS down

    I would say that Windows OS is down in sales due to the upcoming release of new devices running Mango (and front facing camera, etc). I see lots of sales on eBay for phones like the Samsung Focus for around $200. It looks like the iPhone sales are not increasing either as people are rabidly waiting for the iPhone 5 (like me). Not that it matters since I went back to a Sony Cybershot phone (C905) and got an iPad 2 with the $$$ from the sale of my iPhone 4. $720 (data) and $240 (texting) = $960 over the life of a contract will help buy a new Macbook Pro or Air.

    How many other people have realized that the data plans and texting plans are just a scam?

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