updated 07:25 am EDT, Thu September 1, 2011
Toshiba FlashAir 8GB SDHC due February 2012
Toshiba has used IFA as the platform to announce its plans to introduce its first 8GB SDHC flash memory card with embedded wireless LAN functionality. The card, which will be a direct competitor to the Eye-Fi Pro X2, will become available in February 2012. The FlashAir memory card allows users to wireless transfer photos, rather than requiring the card to be removed and connected to a computer.
The FlashAir's embedded wireless communication function allows users to upload and download photographs to and from a server and to exchange photographs and other data with other devices, including digital cameras that are FlashAir compliant and, smartphones and PCs that support wireless LAN.
Even where the digital camera is not FlashAir compliant, it can still share images with smartphones and PCs that support wireless LAN. The advantage of the FlashAir card over the Eye-Fi cards, for example, is that it will transmit as well as receive photos, not just transmit them.