Printed from http://www.electronista.com

Google buys Zagat for location-based ratings

updated 12:20 pm EDT, Thu September 8, 2011

Google acquires Zagat for mobile, Offers

Google made an aggressive leap Thursday with the buyout of Zagat. The deal gives it the pioneering hotel and restaurant rating guide firm for an undisclosed amount. Google was unspecific about exact details but said Zagat would be a "cornerstone of our local offering," according to Location VP Marissa Mayer.

Nina and Tim Zagat said they would still serve as co-chairpeople but would cede some control to Google. The shift would be an "opportunity to greatly expand," they said.

Reviews and location details already have an important role to play in Google's current strategy, which focuses on place pages that provide both the basics as well as ratings and reviews. It has usually based its information on strictly ad hoc reviews from those making voluntary posts, though, and hasn't had the depth of a service like 32-year-old Zagat.

The move could shift how place ratings are handled, most of all in mobile. OpenTable is currently one of Zagat's few big competitors in the mobile space and now faces a bigger rival even as it might get extra business from companies wary about putting their ratings solely in the hands of Google.



By Electronista Staff
toggle

Comments

  1. darkelf

    Fresh-Faced Recruit

    Joined: Nov 2003

    0

    also

    buy enough google ads, and gain +1 star

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Logitech Hyperion Fury mouse

Selecting the correct gaming mouse comes down to finding a device that balances the needs of a user with a price they can afford. Ofte ...

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in mi ...

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Sponsor

toggle

Most Commented

 
toggle

Popular News