updated 07:50 pm EDT, Thu September 8, 2011
Microsoft claims Xbox 360 leads August 2011
Microsoft claimed one of the longer unbroken video game console sales streaks in recent memory as the Xbox 360 was once more the top-selling console in the US, according to NPD data. August sales bounced back from July's low point and hit 306,000 of the systems. Nintendo added that the 3DS price cut made a meaningful impact and saw sales jump to 235,000, about 185,000 of which were after the August 12 drop to $170.
Nintendo has usually been in second place with the DS, 3DS, and Wii, while Sony is often third with the PS3 and PSP.
Game sales themselves were low and likely to blame for the still-tough conditions. EA moved Madden NFL 12 to September and pushed back a frequent system seller. In its place, Ubisoft's Deus Ex: Human Revolution was the frontrunner helped by its being available on multiple platforms at once. The months-old Call of Duty: Black Ops and a trio of Disney games being on the top ten lent support to theories that there weren't enough new, blockbuster games.
Along with the Madden, console sales could jump in September with the launch of Gears of War 3 on the Xbox and the rest of the first wave of holiday games. Microsoft this year has a full three special editions of its console due in the next few months and will be going up against the $249 PS3.