Printed from http://www.electronista.com

China Telecom reportedly has 'Dragon Plan' to sell iPhone 5

updated 08:55 am EDT, Wed September 14, 2011

China Telecom may go all out for iPhone 5 deal

China Telecom may have an all-out marketing campaign for its iPhone 5 launch if details given by a purported corporate insider. Referred to as the "Dragon Plan" by the Southern Metropolis Daily newspaper, it would see the second-largest Chinese carrier spend the equivalent of $234.6 million to market Apple's hardware. Pre-orders would start in September with the expected release in October.

On the record, China Telecom hasn't officially confirmed any deal. Company chair Wang Xiaochu has already said, however, that the company would offer steeper discounts on contracts if and when the iPhone 5 was available.

The campaign if real could see a significant boost to Apple's China sales. It already has a foothold in the country through China Unicom, but the existing provider's smaller stature and lower resources to promote itself have reduced its chances versus Android phones on China Telecom and China Mobile. Apple has seen its revenue in China grow six times larger in the past year and may be keen to keep that momentum going.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News