Printed from http://www.electronista.com

Apple ranks second in brand value, study claims

updated 03:40 pm EDT, Thu September 15, 2011

Beats Microsoft, Walmart, other major corporations

Apple has leaped ahead in rank to become the second most valuable brand in the world, an interim 2011 Brand Finance study claims. Although the worth of a brand is difficult to quantify, Brand Finance's latest metrics put Apple up 33 percent to $39.3 billion. Leading the list is Google, which rose 9 percent to just under $48.3 billion.

The new chart puts Apple ahead of several companies for the first time, including Microsoft, IBM, Walmart and General Electric. Microsoft in fact slipped 9 percent in results to slot just below Apple at approximately $39 billion. Walmart dropped two spots to take fifth place, while IBM and General Electric held firm in their positions.

The overall value of the top 100 brands in the world has reportedly slid 2.4 percent since January, hurt mostly by the bad reputations of financial businesses like Bank of America and Wells Fargo. Some other notable high-tech firms in the top 30 include HP (holding steady at 11th place), Verizon (down two places to 12th), Intel (up three spots to 14th) and Oracle (down two to 29th). Coca-Cola -- often cited as perhaps the most recognized brand in the world -- is only 8th on Brand Finance's value list, if still up four spots since last check.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Patriot Supersonic Rage XT 128GB USB drive

USB thumb drives are getting larger by the day, their growth speeding along with the availability and expansion of memory chips. But h ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Sponsor

toggle

Most Commented

 
toggle

Popular News