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Google may spend $500m plus in making YouTube a TV rival

updated 04:30 pm EDT, Thu September 15, 2011

Google rumored spending much more on content deals

Google's plans to establish TV on YouTube may involve no less than creating a full-fledged alternative to conventional broadcasting, rumors maintained on Thursday. A pair of sources claimed that Google was spending up to $500 million to $600 million, considerably more than the $100 million it has officially detailed, to get professional video content. SAI understood proposals were being made not just to the independents already courted for YouTube but cable channel creators and even those for whom video was just a secondary business.

Tens of millions of dollars were being spent on some individual deals, one of the sources said. In some cases, industry veterans were finding themselves competing against Google for the same deal.

The exact solution Google was trying to create wasn't clear, but it would most likely be to reduce dependency on traditional TV, especially for platforms like Google TV. It had once been hopeful that the Android TV platform could merge the best of both worlds, but many traditional TV providers have actively blocked it from viewing their web video and have neutered much of its reason for being. Having its own content would obviate that need.

Google also recently bought Motorola and could have its own developer of TV set-top boxes alongside whatever help it gets from Google TV partners.

By Electronista Staff


  1. rvhernandez

    Fresh-Faced Recruit

    Joined: Apr 2005


    Spend, spend, spend

    yourselves into the red! Seems like Google is on a mission to get rid of their cash reserves!

  1. Jeronimo2000

    Forum Regular

    Joined: Aug 2001


    TV rival

    YouTube has been a "TV rival" for quite a while now. From what I hear, see and read, people are spending more time in front of a computer, in front of YouTube, than they are spending watching TV.

  1. macjockey

    Junior Member

    Joined: Jun 2004



    or they can just give it to me. I can burn through it really quick for them and give them the same results.

  1. glideslope

    Grizzled Veteran

    Joined: Mar 2002


    For Sale...

    June 2013. Apple, with 112b in cash buys Google in hostile takeover..........

  1. UmarOMC

    Fresh-Faced Recruit

    Joined: Aug 2001


    IS THAT...

    ...a teaser screenshot of the now-unavailable YouTube Roku channel!?!? Bassstards!

  1. facebook_Khaled

    Via Facebook

    Joined: Sep 2011


    comment title

    Google Android Market for Google TV

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