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BlackBerry PlayBook 2.0, Video Store aim to cure RIM woes

updated 05:40 pm EDT, Thu September 15, 2011

RIM details PlayBook 2.0 and Video Store plans

RIM during the conference call for its bleak summer quarter confirmed major software efforts to reinvigorate the BlackBerry PlayBook. The company confirmed that the PlayBook 2.0 update was real and that it was planning one, major upgrade instead of trickling out features. The update would include the long-promised native e-mail, calendar, and contacts as well as the Android App Player and BlackBerry Balance, its platform for separating home and work content on the same device.

Other fixes were in store, such as "enhanced web browsing" and improvements to BlackBerry Bridge for tethering to a phone.

Along with the software, RIM was also launching its own movie service, the BlackBerry Video Store. The service will give users over 10,000 movies and TV shows, with movies arriving the same day as they do on DVD. Support for HDMI would let the tablet play videos on TV with little effort.

More details of both the PlayBook 2.0 update and the video store would come at BlackBerry DevCon in mid-October, the company said, with the 2.0 patch coming soon after. The platform for phones using the QNX-based OS from the PlayBook would also come at the same time, RIM said.

RIM also for the first time outlined its view of why PlayBook sales have been low since the start as well as its solution to the problem. It was aware that a lack of apps and content had affected "near-term uptake," according to co-CEO Mike Lazaridis. To fix this, RIM planned a wide discounting campaign that included enterprise bundles, loyalty rewards for existing BlackBerry users, and rebates.

By Electronista Staff


  1. climacs

    Mac Enthusiast

    Joined: Sep 2001


    too little too late

    thanks to price cuts by various iPad wannabe competitors (most recently and notoriously HP), consumers who don't want or can't afford an iPad have been conditioned to wait for the inevitable markdown on any non- Apple tablet.

  1. aristotles

    Grizzled Veteran

    Joined: Jul 2004


    To cure their woes, fire the Co-CEOs

    Seriously, those guys are even more out of touch with reality than Steve Ballmer.

  1. facebook_Robert

    Via Facebook

    Joined: Sep 2011


    it's also heavy

    I don't agree its too little too late - this is a young market and *if* playbook 2.0 comes out as expected, it represents a significant amount of R&D and a technical accomplishment few can match.

    The reality is QNX is a world class OS - and RIM is bordering on doing a good job of implementing it.

    Outside the U.S. - RIM is still doing OK, its mostly just doing bad here.

    They've got a shot to turn things around in 2012 - it won't impact Apple, mostly a different market right now.

    But - the playbook while looking nice, and having nice battery life, and I like the screen on it - they did a lot right, its heavy - they need to think about an update that reduces the weight.

    And yes - get the price down.

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