Printed from http://www.electronista.com

Rovio may team with Starbucks for Angry Birds tourneys

updated 05:30 pm EDT, Tue September 20, 2011

Gamemaker trying to widen appeal as preps for IPO

Game maker Rovio is looking create new nests for its "Angry Birds". Bloomberg reports that the company is in talks with Starbucks and other retailers in order to to attract new customers and get existing players to venture out of their digital world and buy real-world goods, such as books, stuffed animals, and T-shirts. Rovio is diversifying beyond the virtual realm to make itself more attractive to investors in anticipation of a future IPO.

This would not be the first brick and mortar store where Rovio is trying to find a roost for its avian characters. In June, the company launched a partnership with Barnes & Noble, through which Nook Color owners, playing the game online while in a B&N store, receive a Mighty Eagle bird for free. Younger players get free stickers and temporary tattoos. In return, B&N stores sell Angry Birds merchandise.

Rovio already sells more than ten million stuffed animal characters annually. In March, the Finnish company raised $42 million in funding. Its current valuation is believed to be in excess of $1 billion.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Adesso Compagno X Bluetooth keyboard

The shift from typing on physical keyboards to digital versions on smartphones and tablets hasn't been an easy for many consumers. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News