Printed from http://www.electronista.com

Nikon behind "The Big Hands" marketing campaign?

updated 03:50 pm EDT, Tue September 20, 2011

Sculptures to appear in European cities

Nikon appears to be the company behind a marketing campaign labeled "The Big Hands." Individuals in Europe have begun receiving postcards referencing The Big Hands and showing people holding their hands as if they are taking a picture with a camera, however the camera itself is absent from the images.

The postcards do not explicitly tie Nokia to the campaign, though there is one reference to a Twitter post that asks "Nikon possibly announcing a new product?"

The marketing materials suggest the ad agency is preparing to place gigantic models if the miming hands in global cities such as London, Paris, Zurich, Stockholm, Milan, Warsaw, Berlin and Moscow.

Further details are expected to emerge in the coming weeks. [via NikonRumors]







By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, if ...

Patriot Fuel+ 6000 and 9000mAh batteries

Mobile device batteries are better than they used to be, but there's always a scenario where users could use more juice. Upgrade manuf ...

Sponsor

toggle

Most Commented

 
toggle

Popular News