Printed from http://www.electronista.com

Nikon behind "The Big Hands" marketing campaign?

updated 03:50 pm EDT, Tue September 20, 2011

Sculptures to appear in European cities

Nikon appears to be the company behind a marketing campaign labeled "The Big Hands." Individuals in Europe have begun receiving postcards referencing The Big Hands and showing people holding their hands as if they are taking a picture with a camera, however the camera itself is absent from the images.

The postcards do not explicitly tie Nokia to the campaign, though there is one reference to a Twitter post that asks "Nikon possibly announcing a new product?"

The marketing materials suggest the ad agency is preparing to place gigantic models if the miming hands in global cities such as London, Paris, Zurich, Stockholm, Milan, Warsaw, Berlin and Moscow.

Further details are expected to emerge in the coming weeks. [via NikonRumors]







By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Patriot Supersonic Rage XT 128GB USB drive

USB thumb drives are getting larger by the day, their growth speeding along with the availability and expansion of memory chips. But h ...

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Sponsor

toggle

Most Commented

 
toggle

Popular News