updated 10:30 am EDT, Fri September 23, 2011
Samsung threatens to sue Apple more
Samsung will be "more aggressive" in its patent dispute with Apple, the company's worldwide mobile marketing lead Lee Younghee declared in an interview Friday. She told the AP that Samsung's strategy before had been "passive." The company would take to more of its own lawsuits against Apple, which was allegedly "free riding" on its patents for 3G and other wireless technology.
The executive didn't explain why Samsung had waited four years to assert its patent rights if it believed it was owed money. Most likely, as with some technology firms, Samsung has been saving its patents as strategic weapons for attack and defense. Apple, when it unveiled the iPhone in January 2007, touted over 200 patents and unusually used a marketing-driven keynote to say it would "intend to protect them" from the outset.
Samsung's response is being prompted by a string of significant losses to Apple in court. Apple has a slew of preliminary bans in Germany, Australia, and the Netherlands, with more possibly enroute in the UK and US once hearings take place on the subject. Samsung has so far failed to convince judges that Apple's design copyrights and patents are too generic to deny a temporary ban, leading many to believe the judges may side with Apple in a final verdict.
Lee outside of the court disputes was hopeful that Samsung could take the top spots in cellphones and smartphones. Although it hasn't been growing its smartphone business quickly enough to make up for shortfalls in total cellphone sales, it has risen to become second largest in smartphones. The popularity of the Galaxy S II and a much larger Android portfolio than last year has helped it get close to, though not upset, Apple's lead as an individual smartphone maker.
It wasn't clear on how Samsung planned that move, other than its attempt to hedge bets through its Bada OS and supporting Windows Phone. The Galaxy branding would be getting stronger and just recently saw a massive expansion of names where virtually every Android phone Samsung makes is a Galaxy phone with just a slight variant at the end.