updated 12:30 pm EDT, Mon September 26, 2011
Amazon Instant Video gets big boost from Fox deal
Amazon on Monday scored an important content deal with Fox just ahead of its Kindle tablet event on Wednesday. The deal will give access to recent and classic movies as well as older TV shows. While not getting very current content, it will bring Amazon's content up significantly to 11,000 movies and TV shows.
The online retailer has been aggressively hunting down content deals, including a recent deal with CBS, and now has most of the major studios onboard. Its service is intended to compete with Netflix and thrives mostly on its unlimited option, where paying $79 for an Amazon Prime account gets both the movies and free shipping perks.
An agreement may be key to the tablet. Amazon's tablet is expected to use a heavily customized version of Android 2.1 and would be locked out of using Netflix, which needs at least Android 2.2 or an iOS device, even without considering Amazon's plans for direct competition. The Kindle tablet is poised to focus heavily on content, often a weakness among e-book rivals as well as non-iPad tablets, and may use the Prime account as a gateway by offering both a large amount of video and books for a single subscription price.
The design itself is believed to be very frugal and drop cameras, dual-core processors, and other features of more advanced tablets. As such, it could be more of a competitor to the Nook Color and trade more on its price than its features.