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Amazon gets Fox video streaming ahead of Kindle tablet

updated 12:30 pm EDT, Mon September 26, 2011

Amazon Instant Video gets big boost from Fox deal

Amazon on Monday scored an important content deal with Fox just ahead of its Kindle tablet event on Wednesday. The deal will give access to recent and classic movies as well as older TV shows. While not getting very current content, it will bring Amazon's content up significantly to 11,000 movies and TV shows.

The online retailer has been aggressively hunting down content deals, including a recent deal with CBS, and now has most of the major studios onboard. Its service is intended to compete with Netflix and thrives mostly on its unlimited option, where paying $79 for an Amazon Prime account gets both the movies and free shipping perks.

An agreement may be key to the tablet. Amazon's tablet is expected to use a heavily customized version of Android 2.1 and would be locked out of using Netflix, which needs at least Android 2.2 or an iOS device, even without considering Amazon's plans for direct competition. The Kindle tablet is poised to focus heavily on content, often a weakness among e-book rivals as well as non-iPad tablets, and may use the Prime account as a gateway by offering both a large amount of video and books for a single subscription price.

The design itself is believed to be very frugal and drop cameras, dual-core processors, and other features of more advanced tablets. As such, it could be more of a competitor to the Nook Color and trade more on its price than its features.

By Electronista Staff


  1. Inkling

    Senior User

    Joined: Jul 2006


    This fits....

    This fits with my hunch that Amazon won't compete directly with Apple. With its many and varied apps, the iPad is great for both production and consumption. This is very hard to beat. But for consumption on iPads you have to pay Netflix or iTunes. Amazon's pad will not only be cheaper, it may include movie streaming for free or much less. That's where movie watchers will save money.

    But I worry about having useful apps for Amazon's tablet though, particularly if its Android OS isn't standard. Amazon has failed to create any useful apps for Kindles. It may do the same with this tablet, leaving it little more than a web browsing, movie watching gadget.

    We'll find out on Wednesday.

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