Printed from http://www.electronista.com

Square executive dismisses NFC tech

updated 11:00 pm EDT, Mon September 26, 2011

COO does not see value proposition

Amid the buzz surrounding near-field communications (NFC) features on the latest smartphones, Square COO Keith Rabois has dismissed the importance of the transaction technology. Speaking at GigaOM's Mobilize conference, the executive said his company does not believe NFC is "likely to resonate with mainstream Americans."

"It's not really clear who it helps, wether consumers or merchants," Rabois added. "I've never met a single merchant in the US who says I want this NFC thing."

The executive argues that Square's approach is superior because it does not require users to adapt their behavior. Rather than using wireless communication between two devices, the Square dongle plugs into a headphone jack and swipes standard cards directly from an iPhone, Android handset or other smartphone.

Rabois suggests he does not see a "value proposition" in NFC, which he describes as good for "cocktail party chatter" but ineffective as an alternative to existing transaction technology.

The executive further claims that many NFC proponents have ulterior motives; he accuses Google of viewing the technology as a way to track user behavior rather than a tool to help merchants.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Prong PWR Case

Ultimately there's one thing we all want from smartphone accessories; we want options. When it comes to keeping our iPhone charged, we ...

iHome iBT74 Color Changing Bluetooth Speaker

There's no reason why your tech can't look good while doing what it was designed to do. That's the reason that sports cars look good a ...

Logitech Gaming Daedalus Prime Mouse

Logitech Gaming continues to expand upon its peripherals line, with each one looking to fit neatly into a breadth of gaming needs. Bui ...

Advertisement

toggle

Most Commented