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BlackBerry PlayBook price drops reach the US, hit $300

updated 02:25 pm EDT, Mon September 26, 2011

PlayBook gets 200 price cut in US too

A recent rush of BlackBerry PlayBook price cuts has spread to the US in earnest. Both Office Depot and Staples are selling RIM's tablet with a $100 immediate discount on every model as well as either a $100 gift card (at Office Depot) or a matching rebate (at Staples). The drop puts them at the same

The sales are temporary and, at Office Depot, are listed as ending October 1.

The more direct price cuts somewhat contradict RIM's own message. When it detailed its plan to rescue sales, it focused on bundles, corporate deals and loyalty-specific discounts. The current sales suggest that RIM has instead decided that up-front discounts would be more effective at attracting customers. Company staff haven't commented, though the consistency of the price drops in North America makes clear that the campaign is RIM's and not the individual stores.

Discounting is coming shortly after RIM reported shipping just 200,000 PlayBooks. Both RIM and analysts had, even by conservative estimates, expected the company to ship more. Most of the blame has been pinned on a decision to rush the OS and deliver it without native e-mail, calendars, and a handful of other key apps, automatically limiting most of its appeal to a declining BlackBerry user base. A $499 price for a seven-inch tablet was also seen as a liability when the iPad 2 was as fast or faster with a larger screen.

PlayBook 2.0 will add those features as well as the Android App Wrapper and other features that RIM had promised before the tablet shipped.



By Electronista Staff
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Comments

  1. Paul Huang

    Dedicated MacNNer

    Joined: Sep 1999

    +2

    After the discount ends...

    There will be another discount that is double of the current discount…before it finally disappears.

  1. facebook_Robert

    Via Facebook

    Joined: Sep 2011

    0

    $300 is great

    I'd gladly pay $300 but I'm not paying $400 and waiting for a rebate.

    That's a hassle that I don't appreciate - so I'll pass for now.

    Yes, the HP Touchpad went for $99 - in about a day. That was priced that low because the CEO had child-like decision making - not because it was required to liquidate. The thing would have sold out at $199 as well - indeed, many of the $99 were bought by dealers who dumped them on ebay for about $250.

  1. facebook_Robert

    Via Facebook

    Joined: Sep 2011

    0

    $300 is great

    I'd gladly pay $300 but I'm not paying $400 and waiting for a rebate.

    That's a hassle that I don't appreciate - so I'll pass for now.

    Yes, the HP Touchpad went for $99 - in about a day. That was priced that low because the CEO had child-like decision making - not because it was required to liquidate. The thing would have sold out at $199 as well - indeed, many of the $99 were bought by dealers who dumped them on ebay for about $250.

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