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InMobi: 41% of North America allegedly ready to buy iPhone 5

updated 02:20 pm EDT, Wed September 28, 2011

InMobi claims extremely high iPhone 5 interest

InMobi in a tentative study Wednesday claimed that a full 41 percent of North American cellphone owners planned to buy an iPhone 5. The interest, including Canada, Mexico, and the US, would have just over 50 percent of interested people buying within half a year. That number was built on assumptions of a new model and might drop to 15 percent if it turned out to be a mild update.

Apple might get a wide swath of converts as well, the study claimed. As many as 52 percent of BlackBerry owners would switch if there were a full iPhone 5, while 28 percent would opt for a more modest iPhone 4 update. Even on Android, where loyalty is much higher, 27 percent would reportedly pick the iPhone 5 and 11 percent an iPhone 4 refresh.

Among existing iPhone owners, 51 percent would jump to a complete remake, while the same 11 percent as Android would look at a conservative version.

Without the sample size, it's not clear how accurate the study would be. Low survey numbers tend to more heavily distort the results, most of all if the respondents were self-selecting. Also unknown are how many would opt for other platforms, although Android is presumably the next closest.

The study in spite of its reach still suggests pent-up demand for the iPhone 5, which should be unveiled October 4 at Apple's on-campus event. It may also reveal the effect of having the iPhone on more than one US carrier, since Verizon subscribers can now prepare for launches and may soon be joined by Sprint. Android's long term appeal is being tested as well as many of those who bought in the first real rush of sales, when the Motorola Droid shipped in late 2009, are just coming out of their contracts.



By Electronista Staff
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Comments

  1. Integr8d

    Fresh-Faced Recruit

    Joined: Apr 2010

    +1

    So technically...

    I'm no longer 'Thinking Different'?

  1. Makosuke

    Forum Regular

    Joined: Aug 2001

    +1

    Ouch

    When a minor feature bump still has 28% of Blackberry users ready to switch, that does NOT look good for the platform.

    And while these numbers seem way too high to be plausible, if 41% of N.A. cellphone users actually did buy iPhones, that would be monumental.

    Oh, and while I'm sure "Think different" was trying to appeal to a less-mainstream option at the time, it applies just as well to thinking differently in general, which Apple continues to do in relation to Google and MS, even if their products are now an order of magnitude more popular. And of course I can own an iPhone (or Android phone) and still "think differently" in terms of what I do with it.

    Not so sure that's true of a Wintel PC, though. Mostly in that case my reaction is to rage different, even if I try thinking.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    0

    I'd be satisfied if Apple can

    capture a solid 35% of loyal customers of the U.S. smartphone market. Hardware revenue would be immense if Apple could hold iPhone prices at current levels. iTunes and App Store revenue would really jump, too.

  1. lamewing

    Dedicated MacNNer

    Joined: Aug 2004

    +1

    That seems rather high

    But, whatever the numbers, I am waiting for my iPhone 5. I ditched my 3GS for a tidy profit and my Mango powered Samsung Focus will tide me over til mid October (hopefully).

    The only thing I truly want on the iPhone 5 is 1) a metal back like the original iPhone and 2) a 4 inch screen like I have on my Samsung Focus.

    Anything else is just gravy.

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