updated 07:55 am EDT, Fri September 30, 2011
Amazon set to pounce on webOS platform?
Amazon is rumored to be in talks to buy HP's defunct webOS division, according to VentureBeat. HP is reportedly keen to off-load its IP stake in webOS and Amazon is the leading contender among a few other interested parties. VentureBeat also notes that former Palm CEO Jon Rubenstein joined Amazon's board late last year, adding weight to the rumor.
Rubenstein has also previously alluded to potential for webOS to benefit from partnering with Amazon. In a recent interview with This is my next, Rubenstein had this to say:
"So, we'd like a partner that would allow us to expand the webOS ecosystem... There's a variety of different sets of a characteristics to qualify as a good partner. I would say Amazon would certainly make a great partner, because they have a lot of characteristics that would help them expand the webOS ecosystem. As to whether there's been discussions or not... that's obviously not something I'm going to comment about."
With the unveiling of the Kindle Fire, Amazon has demonstrated that it is capable of creating an end-to-end content and hardware platform that has the ability to appeal to customers. Currently, the Kindle Fire runs a heavily customized version of Android 2.2, but Amazon may be interested in further differentiating its platform. A move to webOS could given Amazon this edge, and give the ability to shape the OS in any way that it chooses and also create a more refined and sophisticated user experience akin to Apple.